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NON VERBAL COMMUNICATION IS BETTER THAN VERBAL COMMUNICATION

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NON VERBAL COMMUNICATION IS BETTER THAN VERBAL COMMUNICATION

In the 21st century business communication environment; effective communication is the significant tool for organisational functionality and business success. Though there are different modes of business communication has been used, only two effective communication modes will be discussed in the present discussion such as verbal and non-verbal communication. Both these modes are effectively used for relaying information, directives and organisational functionality. Communication is one of the basic components of the organisational structure development. Internal and external communication helps to build the stakeholder relationship which is significant for exchanging information and share fundamental organisational benefit.

 Verbal words are may be expressed through speaking or through written mode. In the digital world, most of the verbal communication has been done through written mode that is in the form of texting or emails et cetera. Almost every people carries a smart phone which a communicating device and modern communication is dependent predominantly on these communication tools for conveying information from or within the organisation. Apart from verbal communication non-verbal communication has been co-existed in the business communication arena. Non-verbal communication includes facial expression, gesture, body posture and eye contact (Keyton et al. 2013, p.152). The non-verbal communication is also known as interpersonal communication mode which reinforces the communication through different facial or bodily expression which is effective for relaying information.

In the present discussion, a comparative argument has been presented for the establishing the fact that the non-verbal communication is more effective than verbal communication in an office environment. In the forthcoming sections, there are general discussions of verbal communication and non-verbal communication has been done and the consecutive establishment of the effectiveness of both the communication mode in terms of workspace communication also has been mentioned. There is a comparative discussion of both the communication mode has been bringing up for the critical analysis of the effectiveness of the business communication (Brennan et al. 2013, p.665).

Finally, the whole concept and discussion have been concluded at the end of the essay.

 There are many factors which are very effective for verbal communication and could be implemented for the significant business communication. The verbal communication mode could not be isolated from the effective interpersonal communication skills such as listening and clarification. Sharing information and thoughts between two individuals through speeches is the basic structure of verbal communication. Comprehensive and easy verbal communication is necessary for the overall understanding of the information in the business environment (Jackson, 2014, p.22)

Comprehensiveness of the information is very important for functionality and fluidity of the organisation. Using effective keywords, repetition and stress on the speech and enunciation could help to convey the message to the other engaging counterpart.

The meeting is one of the tools for verbal communication in the organisational structure for relaying information, directives and management decisions to the hierarchy effectively.  Meeting organisers comprehensively define the objective, ideas and plans to the participators in the meeting.  At the beginning of the meeting, the chairman of the meeting clearly states the purpose of the meeting and the different stages and desired outcome of the meeting as well. The chairman of the meeting is asking for relevant input from the participators and looks after every input should get documented for future consideration (Lolli, 2013, p.297).

Presentation and lecture are the effectively used by professionals for expressing or conveying information and ideas to the higher authority and the management. Different business components such as sales figures, growth, future plans could be conveyed in terms of presentation and lectures in the organisational structure.

Workshop organisers use effective verbal communication to direct a fixed group of people in a fixed set of direction. To the point discussion and stating different sections of the topic will help to understand and motivate the participators to follow a pre-defined path. The conversation generally involves two and more than two people for exchanging information and discussing a plan.

Non-verbal communication is often referred as manual language or interpersonal communication. This is the subtle language with the help of which human being unknowingly convey many things which are generally ignored by the mainstream population. However, in the case of the business communication both non-verbal communications is very much crucial for both the employer as well as employee. The primary goal of communication is to convey the idea that is generated within the psyche of a person. Verbal communication is the base of nonverbal communication but it conveys much more message than verbal communication. It can reinforce the idea which is conveyed by the verbal communication or contradict with it. The genre of nonverbal communication is much bigger than verbal communication. Unlike verbal communication where there are two division namely oral communication and written communication, the types of nonverbal communication is vast and comprised of nine subtypes namely; facial expression, gestures, paralinguistic, body language and posture, proxemics, eye gaze, haptics, appearance and artefacts (Knapp et al. 2013, p.67). Each of the above-stated facts significantly contributed to non-verbal communication.

Ancient philosopher denotes face as the mirror of mind which implies faces can effectively reflect the emotion or the states of one’s mind. As for example, smile and frown, without any words can convey if the contextual person is happy or not. Each of human emotion significantly conveyed through facial expression. The next important aspect of nonverbal communication is a gesture. Gestures are deliberate motions of body parts or signals which can effectively convey information as for example waving, nodding, pointing etcetera. However, the meaning of the gesture is different from a different culture. The next type of non-verbal communication is paralinguistic which is vocal communication but not an actual language. The tonal quality of the voice, inflexion, loudness and pitch is the components of paralinguistic. Body language is also another important aspect of nonverbal communication which conveys information through movement of the body as well as posture (Chaney and Martin, 2013, p.89). The rest of the aspects of non-verbal communication are needs of personal space or proxemics; communication through eye contact as well as eye movement or eye gaze; way of touch or haptics; outlook of a person in choice of colour, clothing and hairstyles or appearance and finally the artefacts or objects associated with one person’s personality such as bags, watches, shoes, uniforms etcetera.

As denoted by the above discussion it is seen that verbal communication have some limitations which can be significantly overcome by Nonverbal communication. It is seen that in the case of business communication whether during a mere job interview, job appraisal or leadership role interpersonal communication is crucial. It is also seen that managing authority often value the interpersonal communication more than that of verbal communication because of its authenticity. According to Burgoon et al. (2016, p.56), emotional expression is more authenticate by verbal expression. A human being can hide their emotion in the course of verbal communication but it is hard to hide emotion in nonverbal communication. As non-verbal communication is more subtle in nature than verbal communication, human being often communicates non-verbally without their knowledge; hence, this is more authentic while judging the actual state of their mind.

Whether it is a business to business communication or business to customer communication; significance of non-verbal communication increases day by day. Similar to the external customer, employees for an organisation is their internal customer. With the help of nonverbal communication, the organisation can easily judge many aspects of a person’s personality who can either be their internal or external customer. Non-verbal communication is effective in the expression of agreement and disagreement or likings and disliking (Feldman, 2014, p.43). A simple nonverbal communicative gesture like a smile can significantly help a person with connecting with the other person during a business deal. If a person does not pay attention to their body languages, the next person who may be in the authoritative position can misinterpret the person in context and as a result may lose the business deal or a job. It is a proven fact that through non-verbal communication people convey more information than verbal communication (Leathers and Eaves, 2015, p.98). Furthermore, verbal communication can be compared to the tip of the iceberg whereas the nonverbal communication is the rest of the iceberg. In order to comprehend a message, it is important to pay attention more to the nonverbal communication. Nonverbal communication effective frames the personality of a person and makes that person acceptable to the society. It is also seen that during business communication organisation pay more attention to non-verbal cues than verbal communication due to its authenticity and subtleness.



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