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MKTM033 Marketing Assignment Help

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Research on Market

The research on market which is also known as the industrial research is typically refers to the organized effort of gathering information about any target markets or consumers. It is considered to be a very vital factor for the business strategy. The research on market is an important factor which is used to maintain competitiveness with the competitors. The market research provides useful information in order to recognize as well as analyse the market size, market needs as well as competition of the other organizations in the leading market (Anderson, 2016). The Beerlicious is concentrating more on the working class as well as the individuals of the business world who possess high curiosity in the non alcoholic beers and also used to be glad about the high excellence of the non alcoholic beer. It has been found that the working class individuals generally cover up a huge sector of the market and also used to be glad about the fine eminence of beer (Baker, 2014). Apart from this, the individuals in the corporate as well as in the managerial sectors are those who used to care about a lot regarding their image and reputation therefore, they prefer to have better quality of beer. In contrary it has also been found that the individuals in the rural areas are more prone to have beer and possess high interest so that they can socialize with their family and friends. Hence, such types of customers are considered to be vital as they want to adopt themselves with the on-going trends (Bear, 2010).

Development of the Marketing Plan

The development of the marketing plan or strategy of Beerlicious is completely depends on developing the right product for the demanding customers in the leading market. The organization should facilitate about the price of the product in the market that they are affordable for the customers. The price of the product must be maintained at an affordable range so that it can attract the target customers as well as it can maintain competition in the leading market by the appreciation of the existence of the product in the market (Grunert, 2012). The organization should also focus on the strategy of communication like the sense of maintaining the quality of publication, advertisement as well as promotion of their products in the market. The organization must choose competent areas which have local competition, channels, and staffs as well as services which can match the strength of the organization and can also eliminate the weaknesses (Jernigan, 2010). The organization must focus more on making good business relationships with those personnel who are involved with the organization. The organization should concentrate on building strong relationship with the suppliers, distributors, retailers, stalk holders as well as stakeholders in order to fulfil the needs and demands of the consumers. The Beerlicious should focus on the development of the product as well as launching of the new variety of product in the market so that they can retain the competition with the products of the other organizations (Levy, 20912).

 



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