Description of the report: Analysing the current economic and financial position of the hotel Annapurna along with formulation of strategies that could improve the competitive edge of the hotel has been the main area of focus in this report.
Enriching the experience of the customers could not only enhance the base of the customers but also increase the market share of Annapurna. In the report, it has been seen that quicker adaptability and renovation decision as and when required has made the hotel unique among the competitors. Flexibility in the norms in relation to customer protection and employee safety has been highlighted in this report. Improvement in the terms of up-gradation of feedback portal and training facilities for improving the customer relationship management has paved the way for new opportunities that could improve the market share of the hotel.
Effective customer experience, systematic problem evaluation, and mitigation create the platform for reaching the top pillar for competitive advantage in comparison to peers. Increasing focus on customers and their specification fulfilment have created a strong background for this research. Comprehensive guide and comfort zone providing service attracts the customers and achieving this mark has been the main aim of this research as well as for Annapurna. Through feedback jotting and creating a better experience for the customers by making them feel homely the scope for reaching the aim is created. In this report, the current situation of Annapurna along with decision-making tools that could be used for improving their position has been showcased.
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