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MGT306 Strategic Management

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MGT306 Strategic Management

 Individual Assignment Rubric 

 

 

Individual Assignment

Unit:

 

MGT306 – Strategic Management

Submission Date:

5.00 pm, Friday, Week 6

Total Marks:

The assignment is worth 20% of the total unit marks.

Instructions:

 

 

 

1.

Students are required to cover all stated requirements.

 

2.

Your answer must be submitted via Turnitin.

 

3.

You need to support your answers with appropriate

 

 

Harvard or APA style references.

 

4.

The Business plan should not be more than 2,000 words,

 

 

excluding table of contents, references and cover sheet.

 

5.

Only include information in your appendixes that has been

 

 

directly referred to in the body of your document.

 

Assignment Task

 

Assume, you are planning to start up a business of your choice. Please prepare a 5 year business plan with following headings

 

Executive Summary


 

Business Environment

 

Vision, Mission and goals

 

Products and services

 

Business, organisation and finance structures

 

Strength, Weaknesses, Opportunities and Threat (SWOT) analysis

 

Premises, plant and equipment

 

Information systems and telecommunications

 

Intellectual property, licences and memberships Insurances

 

Goals, milestones, strategies

 

Goals and milestones

 

Marketing

 

Sales

 

Customer management and retention

 

Pricing

 

Suitable business strategy

 

Business competition

 

The industry

 

Target market

 

Market competition

 

Influence of Five forces

 

Financial forecasts

 

Set-up costs

 

Profit and loss forecast

 

Cash flow forecast

 

Balance sheet forecast

 

Break-even analysis 

You should aim to include a minimum of 6 references (more is better), of which some should be peer-reviewed academic journals. However, this is a short assignment, with a real-world focus, so extensive referencing is not required. 

The following guidelines are to assist you with presentation and layout: 

       Cover page should include name, student number, unit number, unit name, assessment number, assessment name, and date

 

       Use Arial, Calibri, or Tahoma, 12 pt font

 

       Double spacing

 

       Double justification of text

 

       Headers and footers on all pages other than the cover page – headers and footers should contain your name and student number, the unit number and name, and a page number

MGT306 Individual Assignment Rubric 

Individual Assignment – Strategic Management

Due Week 6



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