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MGT306 Strategic Management

MGT306 Strategic Management

 Individual Assignment Rubric 



Individual Assignment



MGT306 – Strategic Management

Submission Date:

5.00 pm, Friday, Week 6

Total Marks:

The assignment is worth 20% of the total unit marks.






Students are required to cover all stated requirements.



Your answer must be submitted via Turnitin.



You need to support your answers with appropriate



Harvard or APA style references.



The Business plan should not be more than 2,000 words,



excluding table of contents, references and cover sheet.



Only include information in your appendixes that has been



directly referred to in the body of your document.


Assignment Task


Assume, you are planning to start up a business of your choice. Please prepare a 5 year business plan with following headings


Executive Summary


Business Environment


Vision, Mission and goals


Products and services


Business, organisation and finance structures


Strength, Weaknesses, Opportunities and Threat (SWOT) analysis


Premises, plant and equipment


Information systems and telecommunications


Intellectual property, licences and memberships Insurances


Goals, milestones, strategies


Goals and milestones






Customer management and retention




Suitable business strategy


Business competition


The industry


Target market


Market competition


Influence of Five forces


Financial forecasts


Set-up costs


Profit and loss forecast


Cash flow forecast


Balance sheet forecast


Break-even analysis 

You should aim to include a minimum of 6 references (more is better), of which some should be peer-reviewed academic journals. However, this is a short assignment, with a real-world focus, so extensive referencing is not required. 

The following guidelines are to assist you with presentation and layout: 

       Cover page should include name, student number, unit number, unit name, assessment number, assessment name, and date


       Use Arial, Calibri, or Tahoma, 12 pt font


       Double spacing


       Double justification of text


       Headers and footers on all pages other than the cover page – headers and footers should contain your name and student number, the unit number and name, and a page number

MGT306 Individual Assignment Rubric 

Individual Assignment – Strategic Management

Due Week 6



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