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MARKETING PLAN PROJECT

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MARKETING PLAN PROJECT

MARKETING PLAN PROJECT

 Political factors

Major political factors may affect the hotel is the danger of terrorism, international relations and political climate in a popular tourist destination. Here is the biggest threat to the terror attacks or military conflict may disrupt international air travel, or travel to scare people away from. Increase international tensions and radical new terrorist events may in the future. of course, any fall in will reduce the demand for hotel rooms.

Economic factors

The main economic factors will affect the hotel's business is slowing economic growth in China, continued economic turmoil in Europe. In China's stock market collapse, Europe's debt crisis has greatly reduced the purchasing power of the individual and the ability to travel. Is the biggest impact of the business trip. A long-term economic threat growing income inequality and the middle class wage stagnation that reduces the ability to travel and live in the hotel.

Social and cultural factors

Social factors make plans for future looks very good hotel as an increase in the number of international travel. More importantly the traveler plans to spend more money. Cultural changes may affect the hotel including the increase in the number of Chinese and other Asian tourists. The population aging in the United States and Europe is likely to increase the demand for certain types of tourism experience.

Technical factors

Technology can have a huge impact of the hotel business form of online rental services, allows an individual to rent a room or building directly to tourists. Is a major potential threat to its host can avoid hotel taxes and other fees and fire control laws and regulations, which means they have lower operating costs.

Legal factors

The hotel's main legal factors impact the future of business services, its host for violating zoning laws, regulations and health and safety regulations.

Environmental factors

Potential long-term environmental impact hotel may include increasing power costs by trying to control greenhouse gas emissions limits burning coal power plants. Climate change could damage the hotel's business by raising sea levels and inhibition of beach resort or create storm flood. Temperature increases from the global warming might close ski resort or make some comfortable beach resort is too hot. These developments may force closure or relocation of hotel.

SWOT analysis

Strengths

Our price is very affordable and cheap, for most of the travelers is a good choice, located in the city downtown, at the same time, we have in the hotel all convenient services and facilities, such as the Internet, washing machine, the airport, security cabinets, 24 hour parking etc. At the request of the different travelers have different discount and room to choose.

Weaknesses

Our company was established not long time, a lot of operation management and resources is constantly improved to perfect and needs a lot of money, and in the new market we are accumulating experience and learning. To think in terms of the travelers for they are a new hotel service and prestige. In the scope of our ability is not enough management measures and service system, the solutions of the lack of observation of the market. It takes a long time to give travelers a trusted brand.

Opportunities

Sydney is a tourist's paradise, for tourists here every year there are a large number of tourists to visit and live in hotel, as a result, we think it is a big chance in the future business and expand the business. In addition, we will provide our market business, such as cheap hotel prices, in the future job opportunities, the experience of different cultural activities to meet the requirements of the guests, it better for travelers to accept and choose one of our reasons, at the same time, they help us to improve brand awareness and recognition, but also to travelers to provide the safest, most comfortable, the ideal hotel services.

Threats

There are a lot of peer competitors to lower prices in the market for more customers, in the near future hotel operating costs increase, whether commercial lease or rent has great influence.

MARKETING OBJECTIVES

OURHOTEL's primary goal is to introduce our new hotel with the cheapest prices on the market in Sydney, for young people who wants to share their room during the time they travel in order to share the costs (known as «backpacker»).

Researches has shown that the backpacker would be very interested by the product we

could offer them. The biggest barriers to enter on the market would be the amount of

money to invest and the competition which already gets the customers awareness as

advantage while nobody ever heard about OURHOTEL. Therefore, we have to earn the

trust of customers, which is our biggest and principal first objective.

 

Business will commence in less than a year, preferably in 8 months’ time. Our next

objective is a hotel that is always full. As we plan to open it on December before

Christmas festival, we are hoping to start with an enormous success as all the hotels are

always full during that time.

This will allow us to expand and build a great image of our hotel and increase massively customer awareness which will help us to attract customers to try our product, and share our first backpacker's experiences.

One of our objective is also to manage an advertising based on emotion and experience. This will be achieved by promoting via social network, mouth to mouth and by discounts arrangements.

 



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