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BizOps Enterprises wants to manage their customer service area for the purpose of new product launch. Under this report, the various marketing areas which need to undertake for increasing the online presence of this organisation for selling this new product will be discussed. This organisation has secured a deal with an overseas supplier of stylish and colour work boots. For increasing the customer number and developing the customer areas, the organisation is going to develop a plan and implement it for selling this working boots. This colour boots will be stopped into five different colours purple, blue, black, buckskin and tan. In the first three sections of this report, the different templates related to the Managing plan will be explained. The fourth section will be associated with the final report which will be helpful for teaching the marketing team about the techniques and activities for selling this new launch working boots. Finally, the fifth section of this assignment is going to provide a presentation for the marketing came from which they can visualise the areas of the plan and implementing them.

Customer analysis

For the online presence in the Australian market, the organisation needs to analyse the customers. As the product is a working boot with multiple colour varieties, the organisation need to target the customers which are mainly the working class. The various colour variety is going to help the product in achieving female customers because they like to wear colourful boots. As per the study of the Australian population, there are 12.5 million people all over Australia who are the working class and denoted as 53% of the overall population (Bahadir, Bharadwaj & Srivastava, 2015).

For analysing the competitors in the Australian market, it has been found out that numerous competitors in the online presence are already sailing working boots in both normal and coloured versions. For example, the steel blue work boots, Redback boots, Bata boots, Ariat International, Amazon at the major competitors in the market of Australia. However, each of these competitors has an online presence which has given them a large number of customers in all over Australia.



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