The recommended word count for this assignment is 4,000 words (-/+ 10% tolerance, i.e. your submission should not be less than 3,600 words and no more than 4,400 words). Please be aware that markers are instructed to stop marking when the maximum word count is reached. NOTE – your Table of Contents, all Appendices and the References list are all excluded from the overall word count. Please refer to the Assignment Style Guide for further guidance on the accepted format of your assignment.
Choose a company (or context) with which you are familiar. Ideally, it should be based on a real company which can include a small company that is not well known or a large national, multinational or global organisation.
All of your answers must be based on this organisation. You must be able to easily obtain the required background information to enable you to respond to the Tasks. In answering the Tasks, you should assume the role of the Chief Executive Officer (CEO) of the company.
You must provide a one-page summary of background information on your chosen organisation (200 words). This must include:
▪ Name of the organisation
▪ Size of organisation
▪ Main markets where it operates (geographical locations)
▪ Examples of products and services
▪ Key competitors
▪ Main customer segments
In addition to the above, you can include any other information which might be useful for the marker to help them understand the context of your answers. Your organisation summary is not included in the overall word count.
When answering these questions assume that the company is approaching the end of its long-term strategic plan and you are expected as CEO to lead the organisation in the planning and developing of a new strategic plan.
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