Description of Assignment:
Task 1 (AC1.1) (1000 words, referenced)
Carry out independent research on Jaguar Land Rover (JLR) or a business of your own choice.
Write an essay explaining and evaluating the international marketing methods of JLR/your business.
Include the following subheadings in your essay:
· The global trends affecting JLR/your business
· Market entry methods used by JLR/your business
· International marketing methods used by JLR/your business
· Methods used by JLR/your business for measuring success
Task 2(AC 1.2 and 2.1) (700 words, referenced)
Produce and complete the table below on a Word document for JLR/your business:
Task 3: (AC 3.1) (500 words, referenced)
Write a magazine article which analyses the effect that dominant markets have on BRICS (emerging markets/countries).
With reference to this task you need to consider the following:
· Features of an emerging market and a dominant world market
· Analyse the positive and negative effects the dominant world markets have on the emerging markets/developing countries.
Guidance for submission of completed tasks:
Task 1 (Essay)
An essay requires you to use the following structure:
Introduction: defines the key terms and indicates how the question will be addressed.
Main body: written in well-defined paragraphs with specific arguments relating to the question and supported with evidence. There should be cohesion and coherence in the essay. There should be a clear development to the argument through the main body with recognition of differing perspectives.
Conclusion: summarises the main points and findings, refers to the introduction showing how the question has been answered and suggests what needs to be further considered.
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