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International Business

International Business


Description of Assignment: 

Task 1 (AC1.1) (1000 words, referenced) 

Carry out independent research on Jaguar Land Rover (JLR) or a business of your own choice. 


Write an essay explaining and evaluating the international marketing methods of JLR/your business. 

Include the following subheadings in your essay:

·        The global trends affecting JLR/your business

·        Market entry methods used by JLR/your business

·        International marketing methods used by JLR/your business

·        Methods used by JLR/your business for measuring success 

Task 2(AC 1.2 and 2.1) (700 words, referenced) 

Produce and complete the table below on a Word document for JLR/your business:

Task 3: (AC 3.1) (500 words, referenced) 

Write a magazine article which analyses the effect that dominant markets have on BRICS (emerging markets/countries). 

With reference to this task you need to consider the following:

·        Features of an emerging market and a dominant world market

·        Analyse the positive and negative effects the dominant world markets have on the emerging markets/developing countries. 

Guidance for submission of completed tasks:

  • All parts of the tasks must be completed in order for you to address the assessment criteria
  • Proofread your work carefully to ensure that you have used appropriate grammar and punctuation.
  • For all tasks ensure you have clearly stated the word count (+/- 10%).  Work must not exceed the word limits given as this could affect your grade. Work that exceeds the word limit excessively will not be assessed beyond the stated word limit.
  • Ensure you have read widely (text books, professional journals as well as using online sources) and have used your own words throughout, referencing any sources clearly.
  • Where you have used facts and ideas that are not your own ensure that you have referenced the source with in-text citations in the Harvard style. You should also submit one reference page covering all three tasks.
  • You will need to write in an academic tone with well-structured sentences showing a clarity of thought, appropriate level of formality and use of the passive voice in the third person.
  • To achieve higher grades, carefully read through the merit and distinction guidance.  

Task 1 (Essay) 

An essay requires you to use the following structure:

Introduction: defines the key terms and indicates how the question will be addressed.

Main body: written in well-defined paragraphs with specific arguments relating to the question and supported with evidence. There should be cohesion and coherence in the essay. There should be a clear development to the argument through the main body with recognition of differing perspectives.

Conclusion: summarises the main points and findings, refers to the introduction showing how the question has been answered and suggests what needs to be further considered.




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