HSYP807 Innovation in Leadership, Teamwork & Advocacy Assessment Task 2 Detailed Information: Group Advocacy Campaign
Due: Week 9, Wednesday 11th October (6-8.30pm)
Submission: via Turnitin
Assessment Task 2 Component Details:
Students will be required to work in groups of five (5) to create a public health advocacy campaign. This advocacy campaign will be presented to students and staff at the ‘MPH Flickerfest’ – held on Wednesday 11th October 6-8.30pm (Week 9).
1. Video presentation (15%) – each group is required to create a video as part of their advocacy campaign that is a maximum of 3 minutes in length. This video will be presented first with no explanation preceding it. It will need to powerfully project the message that is central to your advocacy campaign.
2. Verbal response (5%) to questions from panel members assessing the video presentations in regards to your video presentation, and the way in which this video may fit within a wider advocacy campaign. In response to these questions, based on the WHO advocacy strategy template, your group will need to consider the following in relation to your advocacy campaign:
a. The planned aim and objective of the campaign i.e. what are you looking to achieve from your campaign (e.g. the long-term aim is to contribute towards SDG 10). The planned objective should be SMART (specific, measurable, achievable, realistic/resourced, time-bound).
b. The targets of the campaign – i.e. who has the power to make the necessary changes?
c. The strategy of the campaign – i.e. the activities you will undertake in order to achieve your desired outcome and strategies relating to dissemination of your advocacy message.
d. Who are the stakeholders that relate to your campaign? This might include allies/partners who you can work with to build momentum and support, as well as groups you identify that are likely to oppose the campaign.
e. How your campaign will be monitored and evaluated – e.g. how many people signed a petition, did knowledge attitudes change?
It is expected that all group members contribute to answering the questions, and that the responses are clearly consistent between team members demonstrating a cohesive team approach to the overall advocacy campaign.
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