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HOS804 Group Written And Oral Report Brief

HOS804 Group Written And Oral Report Brief
Assessment In Groups of 3-4, you will be allocated a State or National instructions Tourism Agency (e.g. Tourism Australia, Destination NSW, or an equivalent overseas agency). You are required to evaluate the strategies they have articulated and implemented relating to increasing the visitor economy for their region, city or country. 1. Prepare a PechaKucha presentation (20 slides x 20 seconds each) 2. Write a 1500 word report This presentation and report needs to examine the destination agency’s role in promoting, supporting and managing the destination. While the level of importance of these areas will vary for each agency some of the key areas you will need to examine include: • The infrastructure in the destination and what role (if any) the agency plays in developing and managing infrastructure for the destination. • The principles that the agency uses to guide their actions, and how key issues such as environmental sustainability impact on the agency’s practices. • The key destination stakeholders and the role that the agency plays in managing these various stakeholders and their (potentially) conflicting objectives. • The role that agency has in promoting the destination to visitors, and • The role that the agency has in supporting the destination and its stakeholders in hosting visitors, including o setting of policies o strategic planning o provision of coordination of stakeholders, and o developing and provision of training for stakeholders Please note this is not a list of subheadings. After conducting your research you will need to decide on appropriate sub headings for your group’s report. *The Report must be well researched (based on relevant and reliable sources). Refer to and comply with, all the relevant requirements for a Business Report as listed in the ICMS Style Guide and note particularly the penalties that apply to non-compliance with the word count limit and late submission. The main criteria for success: 1.Insight – The report should demonstrate an in-depth understanding of the destination/attraction experiential services and qualities, and tourist/visitor motivation theory 2. Substantiation - The report should be underpinned by course material and additional readings around the topic. 3.Clarity and structure – The report should be well structured and clearly presented




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