Faculty Of Higher Education

Holmes Institute Faculty of Higher Education offers business, creativity and ICT courses that combine disciplinebased excellence with practical application. The faculty operates on campuses in Melbourne, Sydney, Brisbane, the Gold Coast and Hong Kong.

The faculty offers a Bachelor of Business, Bachelor of Professional Accounting, Bachelor of Fashion Business, Bachelor of Information Systems, Graduate Diploma in Business, Master of Business Administration and a Master of Professional Accounting.

Holmes Institute Degree Programs

At Holmes Institute, the degree programs offer domestic and international students the opportunity to study a set of contemporary units in the field of business, creativity and ICT. These units prepare students for the challenges in business environments of the 21st century. These programs emphasise the global and cross-cultural dimensions of business. Teaching utilises a combination of delivery methods and includes critical analysis and case study methods. A combination of exams, case studies and company analysis are used in assessment.

The degree programs of Holmes Institute focus on the following:

 Critical and Creative Thinking

 Communication

 Cooperation and Teamwork

 Digital Literacy

 International Perspective

 Knowledge and Lifelong Learning

 Social Responsibility and Community Engagement

Unit Overview & Rationale

Welcome from the Unit Coordinator, Anh Le

Welcome to HI5004 where we study Marketing Management. Marketing begins and ends with the customers. It is about meeting their needs profitably and building relationships.

Marketing Management aims to get, keep and grow customers. It involves choosing a target market, crafting a unique positioning for the product/service, getting the “marketing mix” right, building brand equity, and creating, communicating and delivering superior customer value.

I look forward to sharing the exciting world of marketing, consumers and brands with you.

Unit Objectives & Learning Outcomes

Upon successful completion of this subject, you will have:

1. An understanding of the theory and practice of marketing management;

2. An understanding of how marketing tools are applied in a variety of business settings;

3. An understanding of how marketing strategy is formulated from market intelligence;

4. Enhanced problem-solving and decision-making abilities in relation to market analysis;

5. An understanding of how companies organize their marketing programs and manage these activities effectively.

Students please note:

Holmes Institute provides each student with a Holmes webmail. Faculty and Administrative staff can only communicate with you using your Holmes Institute mail address. Emails from private and/or business email accounts cannot be used and may not be answered.

Business Presentations

You are expected to arrive for any presentation ahead of time. If you are late for your presentation, you may not be eligible to present and may not receive any marks. Where a business presentation involves a group, it is expected that all group members are present. Unless your lecturer advises otherwise, students are expected to dress in business attire.

Class Tests

For units for which a class test is part of the assessments, you need to follow the instructions by your lecturer to confirm any material allowed in the class test. You also need to follow any relevant announcement on Blackboard that confirm the date/time and venue of the class test. Please note that for some units the test may be held online. Where applicable, your lecturer will provide you with further details.

Final Examinations

Each trimester concludes with the final examinations that are held during a designated examination period. You are expected to be present for the final examinations, which are held during Examination Week, the exact dates/times and venues are announced via your Blackboard. For each unit you will be allocated a designated seat in one of the examination venues. Your examination venue and seat will be confirmed by the end the teaching period of each trimester via your Blackboard.