Assessment Details and Submission Guidelines
itle Marketing Management Assessment
Question Assignment 1
Purpose of Student is required to answer 5 questions come from the recorded tutorial the assessment questions every week from week 3 to week 6 and linkage to The following Unit Learning Outcomes is applicable to this assessment:
ULO. - Student will be able to, integrate theoretical and practical knowledge of Marketing Management - Research
the tools for gathering marketing information and utilise the tools to assess markets - Evaluate consumer behavior and its effect on business performance - Conduct and apply marketing research to enhance decision making including segmentation and targeting and positioning Weight 25% Total Marks 50 Marks Word limit The word limited is provided in each question Due Date Week 8 - 22/5/2020 Friday 11:59 PM [Late submission penalties accrue at the rate of -5% per day] Submission
• All work must be submitted on Blackboard by the due date along with a Guidelines completed Assignment Cover Page.
• The assignment must be in MS Word format, 1.5 spacing, 12-pt Arial font and 2 cm margins on all four sides of your page with appropriate section headings and page numbers.
• Reference sources must be cited in the text of the report, and listed appropriately at the end in a reference list, all using Harvard referencing style.
Assignment Specifications Purpose:
This individual assignment is an opportunity for students to demonstrate their understanding of marketing management Details Answer All FIVE (5) of the following questions. The questions come from the recorded tutorial questions from week 3 to week 6.
Tutorial 2 (10 marks) The firm's success depends not only on how well each department performs its work, but also on how well the various departmental activities are coordinated to conduct core business processes. List and briefly describe in 300 words the four core business processes. Use an example for each process to illustrate your discussion
Tutorial 3 (10 marks) Explain what is qualitative research and why it might be useful to marketers. What are its major drawbacks? Answer this question in 300 words
Tutorial 4 (10 marks) https://www.youtube.com/watch?v=7oUqt-WbFkY “Consumers have become part-time marketers”. Use the information from the video and discuss to this statement in 300 words. - The discussion must contain the information from video - You must support your discussion by referring to 3 additional academic sources from ProQuest (ensure that you reference them correctly)
Tutorial 4 (10 marks) The family is the most important consumer buying organization in society, and family members constitute the most influential primary reference group. Name two family categorizations and discuss the impact of each of the categories on buying behavior. Answer this question in 300 words
Tutorial 5 (10 marks) https://www.youtube.com/watch?v=tF9r9LrOb70 Watch the video and answer all 3 questions in a total of 300 words.
1. How can Tesla implement a marketing campaign with limited budget? (4 marks) 2. Who is the target customer of Tesla? (3marks)
marketing assignment, marketing management assignment, marketing management assignment help, digital marketing assignment help, marketing assignment help online, marketing homework help, marketing assignment writing, online marketing assignment help, strategic marketing assignment help, online marketing assignment, marketing assignment writing service, international marketing assignment help, marketing mix assignment help, marketing homework assignment
Holding a PhD degree in Finance, Dr. John Adams is experienced in assisting students who are in dire need...
55 - Completed Orders
Canada, Toronto I have acquired my degree from Campion College at the University of Regina Occuption/Desi...
52 - Completed Orders
Even since I was a student in Italy I had a passion for languages, in fact I love teaching Italian, and I...
102 - Completed Orders
To work with an organization where I can optimally utilize my knowledge and skills for meeting challenges...
109 - Completed Orders
JOB OBJECTIVE Seeking entry level assignments in Marketing & Business Development with an organization...
202 - Completed Orders
Current work profile Project manager- The Researchers Hub (2nd Jan 2016 to presently working) Researc...
20 - Completed Orders
Sales Assistant, Mito Marina Assigned to the Stationery dept – assisted in merchandising, stock taking...
100 - Completed Orders