Purpose: This assignment aims to enhance students’ research and analytical ability through the application of their economic knowledge in the unit to compose a company report.
Organize yourselves into groups of 4 or 5 students and give your group details to your lecturer(s) no later than Week 6 (for Normal Mode) or Week 4 (For Block Mode 1) and Week 8 (for Block Mode 2). Late submission of group member list may result in your being unable to submit the group assignment.
In determining the company’s strategy in the next 5 years, your managers have required you to prepare a 2,500 word market report. The market report should, as a minimum, address the following key issues:
An overview of the company.
An overview of the industry (including some key statistics such as revenue, employment, the industry’s contribution to national GDP, and industry growth rate).
The type of market structure it is in and why (based on the characteristics of the industry).
The market leaders in the industry and some statistics about them.
Is your product(s) or service(s) elastic or inelastic? Why?
What are two factors that you consider affect the elasticity of demand for your product (or line of products) the most? Why so? (You can research for evidence to justify your argument(s)).
A brief description about that event.
How has that event affected (or is likely to affect) the market demand and/or supply?
What is the likely effect of that event on the market price and quantity? Note that relevant empirical evidence can be researched and provided to support your arguments.
You may choose to do your research in one of the following industries: construction/housing/ property development, education, or mining.
Note: if your company has many products and/or services, you can select a representative product/service to discuss for points (2); (3); (4); and (5).
This report should provide useful information for your company’s Management Board. It should use a variety of resources, including the textbook, newspapers, industry reports, the ABS website, and other sources. A list of several websites that may be useful to you is attached.
Your report should include a table of contents, an executive summary, and sub-headings. It needs to be properly referenced using the Harvard style and at least 5 references.
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