•Reference sources must be cited in the text of the report and listed appropriately at the end in a reference list using Harvard referencing style.
•A minimum of ten (10) references, at least five (5) from peer-reviewed journal relevant to the unit.
This assignment aims at demonstrating theoretical and practical knowledge towards identifying
various strategies adopted by companies in a global environment.
In groups of 4, students must:
Step 1: identify a company (Australian Company only) in any industry of their choice. This could be the company you are currently working in or have worked in previously, or a company you are otherwise familiar with, either through personal experience or through a literature search. Following are the industries where you can choose a company:
• Organic food
• Information Technology
Note: Students are not allowed to choose fast food or retail industries for this assignment.
Step 2: Your task then is to examine the environment the company has been operating and its growth
strategies drawing on relevant concepts and theories taught in this unit.
Step 3: Based on your examination in step 3 above, make specific recommendations on alternative growth strategies for the company.
1.Introduction – Industry and your company
2.The micro and macro-environment in which this company is operating – briefly discuss main factors
3.Company’s competitive advantage over its rivals.
4.Is this company following any Generic Strategies of Porters (Cost leadership, Focus or
5.Discuss the company’s growth strategies like diversification or Integration or if the company is using
Ansoff matrix to grow in theirmarket.
6.Strategic recommendations at the functional and business level
7.Harvard referencing style to be used for at least 10 references. Quality journal articles from
ProQuest database are highlyrecommended in getting good marks
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