JWS Research is an independent, privately owned Sydney-based marketing research
consultancy.
marketing research capability and provide a more efficient and accurate service for
their clients. The client base of JWS currently includes ACT Government, Cancer
Institute NSW, Government of South Australia, and Gold Coast Airport. JWS intends to
join the early- adopters of data analytics technology users with the major source of data
being social media.
JWS has no detailed knowledge of how this technology works and have asked you to
prepare a
“The impact of technology on marketing research in today’s business environment.”
technologies
Due Date: Week 6 - Friday at 11.59 PM
Format:
Please use a Report format with relevant headings, typed in Times New Roman 12 point
font, with 1.5 line spacing.
Marking Criteria;
Executive Summary | 3 | |
| | |
Main body (showing evidence | | |
of your understanding of | | |
Marketing Research and the | | |
potential role for data analytics | | |
based on social media), with | | |
appropriate in-text referencing | 10 | |
| | |
Language | 2 | |
| | |
Layout and professionalism | 2 | |
| | |
Referencing (in-text and | | |
bibliography) | 3 | |
| | |
Total | 20 | |
| | |
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