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HC2022 Market Research

HC2022 Market Research

HC2022 Market Research 

Assignment 1 – Individual Report

JWS Research is an independent, privately owned Sydney-based marketing research

consultancy.The company is considering new technologies in order to enhance their

marketing research capability and provide a more efficient and accurate service for

their clients. The client base of JWS currently includes ACT Government, Cancer

Institute NSW, Government of South Australia, and Gold Coast Airport. JWS intends to

join the early- adopters of data analytics technology users with the major source of data

being social media.


JWS has no detailed knowledge of how this technology works and have asked you to

prepare a report entitled:


“The impact of technology on marketing research in today’s business environment.”


 This report should be addressed to the Executive Management Team of MRC.


 The aim is to identify what the company stands to benefit if they adopt these new


 technologies and try to persuade the Executive Team to make a decision to do so.


Due Date: Week 6 - Friday at 11.59 PM


Please use a Report format with relevant headings, typed in Times New Roman 12 point

font, with 1.5 line spacing.

Marking Criteria;

Executive Summary





Main body (showing evidence



of your understanding of



Marketing Research and the



potential role for data analytics



based on social media), with



appropriate in-text referencing












Layout and professionalism






Referencing (in-text and


















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