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HC2022 Market Research

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HC2022 Market Research

HC2022 Market Research 

Assignment 1 – Individual Report

JWS Research is an independent, privately owned Sydney-based marketing research

consultancy.The company is considering new technologies in order to enhance their

marketing research capability and provide a more efficient and accurate service for

their clients. The client base of JWS currently includes ACT Government, Cancer

Institute NSW, Government of South Australia, and Gold Coast Airport. JWS intends to

join the early- adopters of data analytics technology users with the major source of data

being social media.

 

JWS has no detailed knowledge of how this technology works and have asked you to

prepare a report entitled:

 

“The impact of technology on marketing research in today’s business environment.”

 

 This report should be addressed to the Executive Management Team of MRC.

 

 The aim is to identify what the company stands to benefit if they adopt these new

 

 technologies and try to persuade the Executive Team to make a decision to do so.

 

Due Date: Week 6 - Friday at 11.59 PM

Format:

Please use a Report format with relevant headings, typed in Times New Roman 12 point

font, with 1.5 line spacing.

Marking Criteria;

Executive Summary

3

 

 

 

Main body (showing evidence

 

 

of your understanding of

 

 

Marketing Research and the

 

 

potential role for data analytics

 

 

based on social media), with

 

 

appropriate in-text referencing

10

 

 

 

 

Language

2

 

 

 

 

Layout and professionalism

2

 

 

 

 

Referencing (in-text and

 

 

bibliography)

3

 

 

 

 

Total

20

 

 

 

 



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