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Event Research Report

Event Research Report

Event Research Report


 1. Background:Hallmark event is one of the international research for contacting different activities in different places. It is important to secure high prominence in the industry and reflects the primary function with prominence to the people.

2. Purpose:The study has focused on the Hallmark event which is one of the important part in different countries and community. In the study, the film festival in Cannes has been taken as the Hallmark event to highlight the importance in the market.

3. Scope:The description of the study has stated the details and the objectives and aims has been introduced to achieve the success factors easily. 

1. Description of the film festival in Cannes

1.1 Who is staging the event?   


The event which is celebrated for fashion is a Commune located in the AlpesMaritimes department (Ostrowska, 2017). It is a curious beast and attract a lot of attention of every people in the world. Several media from different parts of world visit the event to capture each and every moment of this event.


1.2 What sort of event is it?  



The film festival in Cannes is known as the international film festival because it previews new films of all generation including the documentary formsall around the world. The main stakeholders of the festival is co-founder and former head of TV operator Canal+, Pierre Lescure who recently took the position of president of the festival. Thierry Fremaux has become the general delegate and the board of directors has appointed Giles Jacob as another honorary president of the festival (Hebert, 2016).

The interesting controversies has attracted different tourism which has gained the fund of the event. The event is organising from the past 70 years and the festival is conducted for 12 days. These attended by celebrities from across the globe with their superb fashion sense. According to the recent study of 2018, the film festival of Cannes has increased by 7% in 2017 compared to 2016. The total revenue earned in 2017 Cannes festival was £62.9m and has awarded with delicate numbers of prizes to different celebrities for the best performance in the world. The total revenue on has equaled the quarter of organic constant currency basis against 2016. However, the growth of revenue has slightly dropped the volume of award interest and delegates reflecting the reduced participation by certain major agency customers.


1.3 What happens in this event?   



In the world of film, the festival de Cannes has the largest International showcase of cinematic Arts. In this platform, different people submit their films and in every submission it has the chance to be viewed by the representatives of the international movie industry (Ward, 2015).


1.4 Where and when is the event held?   



This event takes place in each year in the month of May for 12 days. The occasion helps in the small city of Cannes in Southern France which turns into a meeting place for the players of Cinema world. The unique combination with ground floor, different international stars across all over the globe and first time movie makers has created a grand in by Roman and universal image with red carpet at the main screening. The event attracts 27,000 film industry representative and countless tourist which has helped the perfect spring weather in Cannes to be more beautiful.


1.5 What makes it a Hallmark event?   



This is one of the big business where many stars and Hollywood insiders attend the festival for promoting their business and make the world premiere at the event (Ostrowska, 2017). Few big stars like AishwaryaRai, Priyanka Chopra, Nicole Kidman, Kristen Stewart, and Marioncotillard, Arnaud Desplechin, David cronenberg, Sylvester Stallone etcetera showcase their fashion sense and increase the value of the event. The events help the film industry and different director to showcase their ideas so that new films can be adopted for the customers and also it can help new people to grow.


1.6 Why is the event being held? 



The event combines glitzy, stars in studded red carpet premises with long, exhausting days of screening, meetings, networking and different parties for different stars. It is important for the film industry as it is big and fancy deal for the filmmakers with different events and complete with the competitors in the market. 


2. History of this event   



The Cannes Film Festival was introduced in the year 1932 when Jean Zay and the French minister of the national education proposed historian Philippe Erlanger with the support of the British and Americans (Jourdan, et al. 2017). The idea of international cinematography was developed and has attributed in different parts of France for competing with the Venice Film Festival. Cannes Was selected as the place because of the scenic beauty and development in that particular place. As soon as the place got selected and the first show was held in Cannes, 21 countries present in their film at the first Cannes international film festival. The first film festival took place at the former casino of Cannes. The introduction of film festival took a lot of attraction in the early 1950s with different showbiz scandals and high profile personalities, love affairs. 


3. Objectives and aim of Cannes   


The objective of the Cannes film festival is to maintain the level of highstandard in the film industry and Faith among the different actors for raising the prophets of the films. In order with the aim of contribution towards the development of cinema the industry has helped with different films and in different language worldwide (Etzel, 2018). This has helped to celebrate the cinema at an international level and has gained a lot of Faith with the film regulation. The main attraction of this festival is the red carpet where different actors walk and showcase their fashion sense in front of media which is broadcasted in the entire world. Another objective of the event is to represent an opportunity to honour the creativity of different artists on whom the festival Prestige depends. The festival de Cannes has offered filmmaking countries for showcasing the richness of the cinemas and village International which has increase the number of countries every year for more than 60 till 2017.




The different success factors of the crowd pooled at the entrance to hulking for entering for the Cannes festival. The chaotic festival attracts thousands of deal makers, partygoers, celebrities and their gawkers that has helped to reduce the complexities in the world of cinema. The festival has simultaneously created high minded,cultural sensibilities that has played a big role in shadowing the loopholes of the film industry and increase the revenue of film (King, 2018). The beautiful movies like Da Vinci Code, Shape of water, Apollo 13 etc has contributed a huge success factor for the Cannes which has helped the industry to achieve a huge revenue. 

5. Marketing   


Marketing is one of the most important insights for any business because the products are needed to be sold based on these strategies. Marketing cannot be done without a certain medium of communication between buyers and sellers of any service or commodity. With respect to Cannes festival, it is highly marketed with the help of media both local and social as well as the event managers. Local media marketing includes advertisements through radio television and local newspapers mostly. Cannes festival has sufficiently marketed its services by the help of local media channels of communication. However word of mouth marketing takes an enormous role in terms of Cannes festival (Turnbull, 2018).

Another important medium of communication is the involvement of social media. It has widely taken out every kind of communicative source for upgrading or doing propaganda of certain services or brands. Social media applications such as Facebook Twitter LinkedIn YouTube and others have massive role to play in promoting Cannes festival till date. 

6. Impact 



After effective advertisements and promotional activities taken by the marketers of Cannes Film Festival, international buyers have revealed that they are searching for the ways in which the films of the recent year are working currently in their territory. They are also demanding to know about the strategy for holding a productive meeting in Cannes. Every year large number of visitors all across the world come and watch the festival alongside their favourite stars of Hollywood. People have always liked to visit Cannes for enjoying the film festival and respective of the ticket rate they are able to spend their money behind the festival. It influences the entire community of people belonging to different cultural backgrounds as various ethnicities are present over there in the film festival (Hsiaoet al.2016). Also the films are based on different nationality and religion. Financially it makes scans famous and strong in terms of its Gross Domestic Product (GDP) because it’s earning huge popularity and income for which the place is developing day by day and year by year. 



The study concludes about the details of Cannes film festival which is one of the prestigious event in all over the world. The different relationship with film festival has helped many Artist, director and producer to get famous worldwide and has been appreciated by every people all over the world. It is very important for the Hallmark events to maintain their status two different strategies and thus the study has highlighted about the different specification which has helped the event to be a Hallmark events from the past 70 years. The Hallmark events are improving more and are bringing changes by adopting the innovations that are taking place in today's world.


Etzel, R. A. (2018). Women Physicians Among Authors of Perspective-Type Articles Published in High-Impact Pediatric Journals: You Haven’t Come a Long Way, Baby. JAMA Network Open, 1(3), e180899-e180899.


Hebert, P. J. (2016). Georgia Southern University welcomes Jaimie Hebert, Ph. D., as its 13th president.

Hsiao, T. C., Han, C., Qi, M., & Yu, X. (2016, May). The development and research of digital marketing in the contemporary society. In Applied System Innovation (ICASI), 2016 International Conference on (pp. 1-4). IEEE.

Jourdan, J., Durand, R., & Thornton, P. H. (2017). The price of admission: Organizational deference as strategic behavior. American Journal of Sociology, 123(1), 232-275.

King, M. (2018). The Profitable Purity of Robert Redford: Authenticity, Auteur Capital, and the Sundance Film Festival (Doctoral dissertation, Concordia University).

Ostrowska, D. (2017). Cosmopolitan spaces of international film festivals: Cannes Film Festival and the French Riviera.

Turnbull, S. (2018). Using labels and accessories as creative advertising media: Insights from Cannes Lions 2017. Current Trends in Fashion Technology & Textile Engineering3(2).





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