Fruit and vegetables have simply become the newest parcel of land within the discount war between food market giants Coles and Woolworths. Coles' bid to urge a much bigger share of Australia's grocery market set out nowadays with a flurry of ads spruiking discounts on recent manufacture. the newest spherical of cuts comes on high of Coles and Woolworths scrambling to undercut one another on things like bread and milk. however whereas lower costs could also be excellent news for shoppers, farmers' teams square measure restorative warnings that the worth war risks driving growers out of business. Not all growers square measure happy. {they say|they assert|they square measure saying} the food market value wars are creating it robust for them to remain in business. William Churchill, spokesperson for peak body Ausveg, says dropping costs at Coles places pressure on the remainder of the trade. "Ausveg's main concern is, square measure these discounts for Coles growers sustainable? And what is this about to do to the remainder of the trade as growers and farmers World Health Organization provide to freelance retailers, Woolworths, or perhaps simply the markets, begin to examine their sales volumes through those shops dry up as folks begin to shift to Coles for these costs," he said. "We're seeing some substantial brokenheartedness happening within the milk trade, we're seeing growers manufacturing milk for fewer cash and they are having to figure a lot of for that," he said.
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