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Concept of Business Environment

Concept of Business Environment

part B 


Business environment suggest the entire external and internal factor that influences the business. All the external factors and internal factors can work together or make a positive impact over the business. Business environment of a particular organization is dependent in four parameters and that are customer behaviour, competitor strategy, government policy and regulatory and also public opinion. Apart from that some external factors is beyond the control therefore it can be considered as the external constraints.


Influence of external environment

Customer behaviour

       Marketing camping

Advertisement plays one of the most important roles to increase the purchasing power and decision of the consumers. With the help of this marketing campaign any organization influences the customer and increases their business. Apart from that marketing campaign helps to remind the consumer about a particular product (Hamilton & Webster 2015). ).

       Economic condition

 Decision of the customer is dependent over the economic conditions. Some time different scenario also be identified that is if the quality of the product is very rich then consumers compromises with the cost    

       Purchasing power

Purchasing   power of a particular customer influences customer’s behaviour. That suggest before purchasing any product consumers analyses their capacity if that product is affordable or not and quality of the product is satisfiable or not.   

Government economic policy and regulatory

       Economic policy

Organization like Woolworth is also dependent over the economic policy of the government because government provides financial help to the states. As a result, industries are sold out to stakeholders and that increases competition. In order to compete and huge taxation, policy increases the cost of the product.  That affect consumer and shifted to the other product, which is less expensive.  

       Legal policy

 Some time government makes changes in laws according to their political policy. The impact of this regulatory policy forces the organization to change strategy. As a result it reduced the customer base.

Competitor strategy

 Competitive strategy makes huge influence over the customer mind because in that approach any organization like Woolworth focuses on cost. Cost of the product is too much affordable and quality of the product is appropriate then it will attract   the customer.  Some time innovation or launching of some different product grab attention and attract the customers (Gani & Al-Abri, 2013). Leadership with proper strategic alliance makes different any particular organization from other. Different promotional strategy, least or marginal profit makes huge impact over the customer.

Public opinion

 Public opinion helps to set or pace of reform. It is not possible to overcome e all the problem by making new strategy. Interaction with the customer or customer's viewpoint is most effective in some cases. With the help of their view or from their suggestion any organization can identify all the loopholes that are affecting dissatisfied the customer. From the customer’s point of view or opinion, any organization can directly identify their faults and problems.    

 Challenges and problem faced by the organization

From  the  discussion it  can  be  constructed  that various kind of challenges and  problem is addressed  due  to the reason of external factors. As a supermarket industry, Woolworth required all those external factors because lack of marketing reduces the customer base.  Marketing campaign plays an important role because more campaign will reach more people but negative marketing destroy the marketplace and market value of the product (Wetherly, & Otter, 2014). Some time different organisation or industry provides same products with least cost then automatically it will shift the customer base. Therefore, it can be considered one of the major challenges. Beside that this entire factor increases the financial crisis because sometime to hold the customer bases any industry has maintained their cost period. As a result, it generates least amount or marginal profit.  Therefore, it can be considered as a risk factor for any organisation.     


In order to increase the business growth the primary factor customer base and appropriate customer base. In order to increase the customer base any organization or industry has to create market space or huge market share. For that, industries like Woolworths need strategic policy. Proper leadership is most important to make and implement different strategies. Therefore strategic management plan is also effective and need to perform in an innovative way so that it can attract the customer. Beside that to avoid all the risk factor, they can collect public opinion from survey or from face to face interaction.

Decision making factor depending upon their research

 From the above discussion it can be discussed that all the decision making factor of retail industry very dependent on some factor.  Industry as Woolworths that provide supermarket or a retail industry need to focuses on some factors that are

 Target market and retail format

According to this concept all the marketing department focused on a particular sector. If the organization wants to sell some cosmetic product then obviously the target audience will be the female customer (Shehu & Mahmood, 2014). Therefore, to increase the customer base and attract the female the customer the organization need to arrange their marketing strategy. 




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