Master of Business Administration, Postgraduate Diploma and Postgraduate Certificate in Business Administration
Module: Strategic Management [BAM050]
Coursework (April-September 2018 study session)
Submission Deadline: Monday 25 June 2018 by 1pm (1300 hours) GMT
Please Note: You are permitted to upload your Coursework in the final submission area as many times as you like before the deadline. You will receive a similarity/originality score which represents what the Turnitin system identifies as work similar to another source. The originality score can take over 24 hours to generate, especially at busy times e.g. submission deadline.
If you upload the wrong version of your Coursework, you are able to upload the correct version of your Coursework via the same submission area. You simply need to click on the 'submit paper' button again and submit your new version before the deadline.
In doing so, this will delete the previous version which you submitted and your new updated version will replace it. Therefore your turnitin similarity score should not be affected. If there is a change in your turnitin similarity score, it will be due to any changes you may have made to your Coursework.
Please note, when the due date is reached, the version you have submitted last, will be considered as your final submission and it will be the version that is marked.
Once the due date has passed, it will not be possible for you to upload a different version of your assessment. Therefore, you must ensure you have submitted the correct version of your assessment which you wish to be marked, by the due date.
Your overall total word count should not exceed 3000 words (Weighted at 30% of final mark for the module)
Throughout this Module, you have been studying key concepts, frameworks and practices of strategic management. The topics of the Module prepare you to respond to today’s challenging business environment and develop a critical understanding of the purpose, formation and implementation of strategy in maintaining or achieving competitive advantages.
In this assignment, you will apply to an organisation of your choice the material and concepts studied and learnt in the first five topics of the Module. Select a publicly traded company which is listed on a stock exchange either in your country or in another region. Acting as a consultant, you should briefly present the nature of the company, analyse its internal and external environment as well as its resources and capabilities. Finally, you have to provide recommendations about the future strategic posture of the company and how it can ameliorate its performance and develop a competitive advantage in the industry(ies) that operates.
Your submission will be comprised of three sections:
Section 1: Presentation of the chosen organisation (800 words)
Briefly present the organisation you selected (short history of the company and its origins,
organizational size etc), its products and services and industry and market that operates.
Present and critically discuss the mission, vision, strategic aim and objectives of the organization. (Comment if the company has been consistent towards its purpose and mission/vision over the years.
Does the strategic decisions align with the mission and the vision of the company?).
Analyse the major stakeholders that are essential to strategy formulation and implementation. Discuss the ethical posture of the company (e.g. Corporate Social Responsibility).
Section 2: Company’s environmental analysis: internal and external issues (1,100 words)
Utilise the PESTEL (political, economic, sociocultural, technological, environmental, and legal)
framework for evaluating the macro-environment in which the firm operates.
Apply the Porter’s Five Forces framework for assessing the structure of the industry that the company
Evaluate the resources and capabilities of the company, using the VRINE model (value, rarity,
inimitability, non-substitutability and exploitability)
Summarize how well the company is performing the last 3 years
Section 3: Evaluation and recommendation (1,100 words)
Which future business level strategy do you consider as more appropriate for the organization so as
to achieve an advantageous position relative to its competitors?
and discuss how the company can gain competitive advantage and achieve superior performance
Does my case study have the following traits:
Appropriate sources/citations Well-written
Appropriate structure and flow
Selected appropriate scope for firm issues
Present competitive data, company history and/or additional data and supporting
documentation where needed
Relevant data and issues clearly identified (or embedded in the case) for the reader to identify.
is enough to convince end users that an intervention has medical value). Try to make these assumptions as reasonable as possible, and indicate why you think your assumptions are reasonable. Also, try to think through the possible implications for your recommendations if each assumption is wrong. Above all, make sure that you explicitly identify the assumptions you make. An important part of effective strategy is making sure you know what you don’t know.
books and book chapters;
business magazine and newspaper articles;
reports from consulting companies, government agencies or institutions; interview and speech transcripts and recordings;
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