Strategic clarity, business strategy, and performance
The purpose of this article is to evaluate the link between performance and different business strategies. Special attention has been paid to composing the combination of different strategies.
The construction of strategic group has contributed a lot to the nexus of business strategy performance (Klettner et al. 2014, p. 151). The combination of different business strategies has the viability to represent an important concern that can be evaluated by recalling the group level analysis of different strategies.
Methodology: What are the methodologies that the authors have used in order to collect data?
Different previously applied scales have been utilized in this study. The scale used by Zahara and Covin has been utilized to classify business along with the typology proposed by Peter. Selection of performance measurement technique was of paramount importance (Welford, 2018, p. 5)Qualitative measures include several areas of performance, for example, the satisfaction of employees, customers, and other shareholders. Qualitative measures including a deep insight into the organization's operation and the evaluation of the outcomes have played an important role in analyzing various data and information.
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Fontana, A., Sastre-Merino, S. and Baca, M., 2017. The territorial dimension: the component of business strategy that prevents the generation of social conflicts. Journal of business ethics, 141(2), pp.367-380.
González-Rodríguez, M.R., Jiménez-Caballero, J.L., Martín-Samper, R.C., Köseoglu, M.A. and Okumus, F., 2018. Revisiting the link between business strategy and performance: Evidence from hotels. International Journal of Hospitality Management, 72, pp.21-31.
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Welford, R., 2018. The launch of a new journal, Business Strategy and Development. Business Strategy & Development, 1(1), pp.4-5.
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