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Title (Article 1)

Strategic clarity, business strategy, and performance

Purpose: What is the aim of the article?

The purpose of this article is to evaluate the link between performance and different business strategies. Special attention has been paid to composing the combination of different strategies.


Theory: Does the article apply any theoretical framework that has a relationship with business strategy? Identify the strengths and weakness of the framework.

The construction of strategic group has contributed a lot to the nexus of business strategy performance (Klettner et al. 2014, p. 151). The combination of different business strategies has the viability to represent an important concern that can be evaluated by recalling the group level analysis of different strategies.



Methodology: What are the methodologies that the authors have used in order to collect data?

Can the article be regarded as cross-cultural?

Different previously applied scales have been utilized in this study. The scale used by Zahara and Covin has been utilized to classify business along with the typology proposed by Peter. Selection of performance measurement technique was of paramount importance (Welford, 2018, p. 5)Qualitative measures include several areas of performance, for example, the satisfaction of employees, customers, and other shareholders. Qualitative measures including a deep insight into the organization's operation and the evaluation of the outcomes have played an important role in analyzing various data and information.



Fiorino, D.J. and Bhan, M., 2016. Supply Chain Management as Private Sector Regulation: What does it Mean for Business Strategy and Public Policy?. Business Strategy and the Environment25(5), pp.310-322.

Fontana, A., Sastre-Merino, S. and Baca, M., 2017. The territorial dimension: the component of business strategy that prevents the generation of social conflicts. Journal of business ethics141(2), pp.367-380.

González-Rodríguez, M.R., Jiménez-Caballero, J.L., Martín-Samper, R.C., Köseoglu, M.A. and Okumus, F., 2018. Revisiting the link between business strategy and performance: Evidence from hotels. International Journal of Hospitality Management72, pp.21-31.

Klettner, A., Clarke, T. and Boersma, M., 2014. The governance of corporate sustainability: Empirical insights into the development, leadership and implementation of responsible business strategy. Journal of Business Ethics122(1), pp.145-165.

Leonidou, L.C., Christodoulides, P., Kyrgidou, L.P. and Palihawadana, D., 2017. Internal drivers and performance consequences of small firm green business strategy: The moderating role of external forces. Journal of Business Ethics140(3), pp.585-606.

Pisano, G.P., 2015. You need an innovation strategy. Harvard Business Review93(6), pp.44-54.

Sia, S.K., Soh, C. and Weill, P., 2016. How DBS Bank Pursued a Digital Business Strategy. MIS Quarterly Executive15(2).

Welford, R., 2018. The launch of a new journal, Business Strategy and Development. Business Strategy & Development1(1), pp.4-5.








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