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BUS707 – Applied Business Research

BUS707 – Applied Business Research

BUS707 Applied Business Research

This assessment is designed to allow students to present and justify appropriate method(s) for a research project designed to address the research question posed. This assessment relates to Learning Outcomes a, b and d.


There are two components of the assessment:


       Written proposal: 40%


       Oral presentation: 10%


Based on the Research Question developed in Assessment 2, students should develop a research design aimed at providing insights and/or answers to the question. Students should make any recommended adjustments to the content of Assessment 2, based on feedback provided, prior to including it in Assessment 4.


This assessment requires students to choose and justify the most appropriate research design, clearly explaining WHY the chosen design will best answer the research question and is most appropriate in the specific circumstances. Students should clearly justify their recommended research and analysis methods.



 1.   Title Page


Choose an interesting title for the report, the title should indicate the nature of problem/research being investigated. If client organisation is used, the name of the organisation should be part of the title.

 2.   Abstract/Executive Summary


Executive summary should provide key information of your research, 1 page is preferable. Provide summary of:

-          The introduction of the research


-          The matter being investigated


-          The research design and methodology

 3. Introduction to the research


This section should give convincing background about the research and why the topic is worth to research, by providing evidences to support your arguments. Key points to be included in this section are:


-          Introduce the topic of the research


-          Overview of client organisation (if any)


-          What real problem does the research seek to resolve and why is it important to research this topic


-          Outline the structure of this proposal.


4. Research problem and research objectives



This section should be straightforward, state the overall research problem and research objectives based on your brief research plan (A1), revised A1 if necessary.



5. Theoretical Background/Literature review



This section is expected to be the extended version of your A3 (structure literature review), therefore, you should not copy paste your A3 into this section, instead you need to use your A3 is a basis to do a comprehensive literature review. Around 10 extra literatures are required (on top of the four articles you used in your A3). Link your literature review back to your research problem.



6. Research Design and Methodology



This section should provide detail plan of research design and research methodology. It should consist information:

-          Inform and justify the type of research (exploratory, descriptive or causal)


-          Inform and justify the research approach (quantitative, qualitative or mixed approach)


-          Describe the type of data will be used (primary or secondary data)


-          Describe how data will be collected: interview, focus group or observation for qualitative research, and/or survey and experiment for quantitative research


-          Describe and justify the sample: sampling frame, sampling methods and technique, sampling characteristics and size.



 -  Inform how the data will be analysed : theme-based analysis for qualitative research and statistical analysis for quantitative research, or a combination of both for mixed approach)

-          Explain how the methodology plan address all ethical concern.


Please note: only provide an overview of YOUR research design and methodology, do not discuss theory on research methodology.


7.      Reference List : Formatted using Harvard (Anglia) style.

8.      Appendix : include proposed ethical approval form and informed consent form if relevant


Data Collection and Storage


Who will have access to the data ?


How will you store the data in order to ensure its security



Oral Presentation:


Students are to present their proposal to the class as if the audience had the authority to grant approval for the research to ‘go ahead’.


The presentation should contain the following information:


a)      Research project title

b)      Introduction to the research

c)      Research problem and objectives

d)      Literature review

e)      Research design and methodology

f)        Ethical consideration

g)      Summary


Presentation Details


-          Individual Assessment


-          Oral Presentations should be 5 minutes


-          The slides should be be supported using appropriate visual, Presentation power point template is provided (downloadable from Moddle).


-          Students should not just read their proposal – students reading rather than presenting will find it difficult to pass this part of the assessment.


-          Presentation schedule Week 11 Monday 24 September (batch 1) and Week 12 Monday 1 October 2018 (batch 2) during tutorials (replaced on the 8th October).


-      Late penalties and extensions:

An important part of business life and key to achieving KOI’s graduate outcome of Professional Skills is the ability to manage workloads and meet deadlines. Consequently, any assessment items such as in-class quizzes and assignments missed or submitted after the due date/time will attract a penalty. However, for in-class assessment, no extensions permitted or granted – a make-up test may only be permitted under very special circumstances where acceptable supporting evidence is provided. Presentation is considered as in-class assessment, therefore no extensions permitted or granted no presentation = 0 marks. The rules for make-up presentations are the same as for missing in-class tests


-         Applying for extension:


For in-class assessment, a make-up presentation may only be permitted under very special circumstances where acceptable supporting evidence is provided. If students are unable to attend an assessment when due, and extensions are possible, they must apply by completing the appropriate Application for Extension form available from the Student Information Centre in Moodle, the KOI Website (Policies and Forms) and the Reception Desk (Market St and Kent St), as soon as possible but no later than three (3) working days of the assessment due date. The completed form must be emailed with supporting documentation to academic@koi.edu.au.Students and lecturers / tutors will be advised of the outcome of the extension request as soon as practicable. Appropriate documentary evidence to support the request for an extension must be supplied. Please remember there is no guarantee of an extension being granted, and poor organisation is not a satisfactory reason to be granted an extension.





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