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BUS501-Business Analytics and Statistics

BUS501-Business Analytics and Statistics




BUS501-Business Analytics and Statistics

Research Report

Melbourne Campus Instructions

This is an individual assessment

This assignment is based on fictional data - do not contact the company listed below.

You are creating a business report for the CEO of Honeybee Fruit. It must be professional in presentation and contain insightful content for them to make business decisions.

Both data sets are froma smallhealthfood shop in Brunswick. The businessis divided into a number of areasincludingretail,wholesale aboxdeliverysystem(notincluded in the data),a fruit shop and it has stalls at the Queen Victoria Market.


The data is inclusive ofawholeyearof trading. This is thesecondyearofbusiness andthe business is still in a start-upphase.The reported highCost of Goods (COGS) is reportedly consistentwith theOrganic fruit industry.


The mainchallenges in the businessarerevenue (i.e. leadgeneration/new business), Cost of Goods (COGSmargins) andaverage sales.


The businesshas a6 person team, 1 deliveryvan,a retailoutletand acoldstorewarehouse.


Task instructions:


Use the statistical analyses you have learned to answer all of the questions below


This first dataset is labelled “Fruit shop data product mix”:

-          The variables include:

o   Product class

o   Product name

o   Product category

o   Total sales

o   Cost of Goods (COGs)

o   Net profit

o   Location in the shop – front, left, outside front, rear, right

o   Profit total


The second data set is labelled “Fruit shop data sales summary”:

-          The variables include:

o   Month (January, February, March, April, May, June, July, August, September, November, December)

o   Season (Spring, summer, autumn, winter)

o   Gross sales

o   Net sales

o   Cash total payments

o   Credit total payments

o   Total orders

o   Average sale

o   Staff cost

o   Profit total


Task instructions:

Using what you have learned in the lectures and the tutorials answer the main research questions below. Then consider the dataset and answer any other research questions you can identify that are meaningful to the CEO.


Answer these main research questions:

1.      What are the best and worst selling products in terms of sales?

2.      Is there a difference in payments methods? (Cash vs Credit)

3.      Are the differences in sales performance based on where the product is located in the shop? How does this effect both profits and revenue?

4.      Is there a difference in sales and gross profits between different months of the year?

5.      Are their differences in sales performance between different seasons? (Summer, spring, autumn, winter)


There are other research questions you should consider and report on at least one.

Do not worry if you are using a lot of the same analysis to report on the research questions.


There are right and wrong answers when it comes to statistical analysis. You must know and demonstrate your knowledge of this. Hint: Do not confuse t-tests with ANOVA.


Report structure:


·         Cover page/Title Page – Name, student number, tutor information, word count

·         Table of contents (could also include a list of figures / graphs / tables)

·         Introduction (2 marks) – Introduce the business and its problems.

o   Describe the company, what does it do, what is the company profile. Paraphrase this information and add to it as it is an imaginary company.

·         Problem definition and business intelligence required (3 marks):

o   List each of the research questions and list what analytics methods you have chosen to answer each question and why. Use references to academic definitions of the statistics, such as textbooks and journal articles.

§  For example, if you used an ANOVA –list the research question, explain why an ANOVA was most appropriate by defining what an ANOVA is and does (use references to statistical textbooks and websites).

·         Results of the selected analytics methods and technical analysis (25 marks):

o   Use each research question as a heading

o   Presentthe relevant descriptive statistics through data visualization/ graphical displays (Tables, graphs, pie charts etc.).

o   Present the main analysis results and explain them.

o   Higher marks for including extra research questions not defined in this document and creating nice tables/displays opposed to copy and pasting directly from SPSS output.

·         Discussion of the results and recommendations (5 marks):

o   Based on the analyses what conclusions about the business can be summarized/drawn and what recommendations can be offered to the CEO.

·         References – list of references in either Harvard or APA formatting

·         Appendix – Include copies of the output from SPSS exactly as it is


Report formatting (5 marks):

Font size 12 Times New roman, double spacing, word count 1,500-2,000. Note. The word count does not include headings, tables, graphs/figures or the reference list.



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