1) Define your business idea in not more than 100 words along with its USP (10 to 12 lines)
The business plan is to export foreign sports cars in Indian market and latter on, the organization will only focus on American Muscle car in order to grab attention of the Indian consumers. In contemporary business environment, companies in this industry are capitalizing on brand value and therefore, selecting this product would help the company in attracting customers in Indian market.
Companies can start exhibiting some of the cars at auto expo in India; after getting the idea of the amount of peoples that are interested in these cars. If a raise of followers is noticed, then they can proceed for muscle car stores in India.
Muscle cars are equipped with high power engines and vintage bodies, so these cars will attract a wide range of age group. As the age group of 20-30 will find it interesting because of its speed, mid age group of 30-45 will find the masculine looks and power attractive. And the age group of 45 and above will crave it because of its vintage and classic looks (Amador et al., 2015).
Gender really don’t matter in this case, both the genders can be the target for this market.
The costumers will surely be educated to a high amount of levels, as these cars are mainly manufactured on frames with vintage and classis looks, not a person with low level of education will adore these vintage beauties.
As these cars offer high power and speed, not everyone will purchase these cars. The target profession for this breed of car is automobile enthusiastic and garage owners. As these cars require maintenance frequently, persons with experience of maintaining cars will find these ones interesting (Baldwin and Lopez‐Gonzalez, 2015).
These cars will only be affordable to the persons with high income, as the manufacturing cost of these cars is very high
So, the stores must be located in places where some kind of automobile activity is done.
1) Industry overview – CAGR, Competition, Problem identification
India is at the second rank of the world population with population of 1324.2 million and still increasing with a dramatic speed. Indian automobile market is the 4th largest market across the world, and 7th largest producer of commercial vehicle. According to market research the industry is dominated by two-wheeler and has 79 per cent share in automobile production in FY17. Sales of the cars, utility vehicles and vans grow by 8.85 per cent during the year 2017. Automobile exports increased to 13.01% in Indian market and for last few years the rate is increasing day by day. The FDI of US $17.91 billion is collected in between April 2000 and September 2017
According to the survey the Indian people prefers two – wheeler – vehicles to others. The commercial vehicle used in the Indian market is around 3 percent in the market. On the other hand, the passenger vehicle in the market is high comparing with the commercial vehicle.
The reason behind the great market of the Indian automobile industries (including the parts of the automobile) is the huge population of the India. And more people in the country more the requirement of the vehicle will arise in the market (Bergek et al., 2014). The Indian market is filled with the people who are passionate for cars; even 15 percent of the country’s automobile sale is quite high.
The Indian government is taking steps to reach the highest of the global manufacturing company across the globe. It has set the national automotive testing as well as research and development hub in India. The Indian government has to set up an ambitious target for having electric vehicles for India.
The fuels have the potential to fulfill the demands of the automobile industries. Example CNG that took place in 125 cities in 2014.
(Source: Ibef.org, 2018)
The Indian automobile industry is one of the largest in the world. the automobile industry accounts for 7.1 percent of the Gross Domestic Product (GDP). The 80 percent of the market is shared with the two- wheeler-vehicles, two-wheeler vehicles are the king of the market of Indian automobile industry. The middle class and the young people own the current market of the Indian automobile industry. Moreover the growing interest of the companies in exploring the rural market further aided the growth sector. The overall Passenger Vehicle (PV) segment has 14 per cent, market share (Boot et al., 2017). Overall automobile exports grew 13.01 per cent year on year. Within 2020 the Indian automobile market will be grow more with higher rates for that government of India took some major initiatives like.
The Karnataka Government going to obtain vehicle under FAME and set up charging infrastructure across, Bangalore.
The government of India encourages foreign investments in the automobile sector and 100 per cent FDI under the automatic route.
The automobile industry in India is cheap because of the various factors such as availability of skilled labor at low cost, robust R&D centers and low cost steel production. The automobile industry of the India provides great opportunities for investment and direct and undirected skill labor. The store of muscle car in India will get skilled and unskilled labor in low cost, which leads to saving of the sufficient price, which is spending for workers unnecessary.
The Indian automobile industry is about to witness major changes in the form of electric vehicle. However, the introduction of the muscle car in the market will leads to new attraction for the non-electric cars.
As the sales growth of the automobiles are increasing in the Indian market which leads to increase the demands for the parts of the cars. So if muscle cars are introduced in Indian market it will leads a way to opening of the spare parts of the muscle car (Camilleri, 2018).
In general the opening of stores of muscle car shop in the Indian market will make the car more reasonable because all transport and transport duty of the vehicle will be deducted from the price which leads to the reasonable price of the muscle car for the common people.
Amador, J., Cappariello, R. and Stehrer, R., 2015. Global value chains: A view from the euro area. Asian Economic Journal, 29(2), pp.99-120.
Americanmuscle.in. (2018). Muscle cars in india| Classic american cars for sale | American cars for sale. [online] Available at: http://americanmuscle.in/ [Accessed 16 Apr. 2018].
Baldwin, R. and Lopez‐Gonzalez, J., 2015. Supply‐chain trade: a portrait of global patterns and several testable hypotheses. The World Economy, 38(11), pp.1682-1721.
Bergek, A., Berggren, C. and KITE Research Group, 2014. The impact of environmental policy instruments on innovation: A review of energy and automotive industry studies. Ecological Economics, 106, pp.112-123.
Boot, M.D., Tian, M., Hensen, E.J. and Sarathy, S.M., 2017. Impact of fuel molecular structure on auto-ignition behavior–design rules for future high performance gasolines. Progress in Energy and Combustion Science, 60, pp.1-25.
Camilleri, M.A., 2018. Integrated Marketing Communications. In Travel Marketing, Tourism Economics and the Airline Product (pp. 85-103). Springer, Cham.
Deyo, F.C. ed., 2016. Social reconstructions of the world automobile industry: Competition, power and industrial flexibility. Springer.
Dodourova, M. and Bevis, K., 2014. Networking innovation in the European car industry: Does the Open Innovation model fit?. Transportation Research Part A: Policy and Practice, 69, pp.252-271.
Drauz, R., 2014. Re-insourcing as a manufacturing-strategic option during a crisis—Cases from the automobile industry. Journal of Business Research, 67(3), pp.346-353.
Gyan Research Analytics (2012). Indian Income-Class Opportunities. [online] Gyananalytics.com. Available at: http://www.gyananalytics.com/Indian%20Income-Class%20Opportunities.pdf [Accessed 9 Apr. 2018].
Holliday, K. (2018). Auto industry set for 'explosive' China-driven growth. [online] CNBC. Available at: https://www.cnbc.com/2014/05/08/global-car-output-to-break-100-million-units-by-2021.html [Accessed 8 Apr. 2018].
Ibef.org (2018). Indian Automobile Industry Analysis: A Sectoral Report | IBEF. [online] Ibef.org. Available at: https://www.ibef.org/industry/automobiles-presentation [Accessed 19 Mar. 2018].
McCarthy, N. (2018). Infographic: Super Luxury Car Sales Are Booming. [online] Statista Infographics. Available at: https://www.statista.com/chart/9309/super-luxury-car-sales-are-booming/ [Accessed 7 Apr. 2018].
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