ICON College of Technology and Management HND in Travel and Tourism Management Unit 12: Hospitality Provisions in the TT Sector (Level 4) Session: February 2018
This assignment will be assessed by a written coursework consisting of 3 tasks.
Assignment Context and Scenario:
You are a trained travel and tourism executive with some exposure to the hospitality operations. As a junior management executive at a UK based hospitality organisation, you will be required to oversee hospitality projects and therefore will be posted to several sites within the company. By the end of your posting, you will be required to submit a report to the senior management to demonstrate your understanding of the hospitality operations. Your report therefore will have the following 3 tasks (next page) to be addressed.
Although the tasks in this assignment are all based on the scenario provided above you need to support your discussion with relevant theories and concepts.
Try to identify and choose a medium to large travel and tourism organisation with hospitality operations.
Consider you are being posted at the company Head Quarter with visiting assignments in a number of sites with hospitality operations for a period of 6 months.
Provide a one-page summary of your chosen organisation as an introduction (this will not include in the word count).
Avoid using cut and paste materials when writing and completing assignment.
Any scenario related materials can be attached in the appendix.
Recommended word limit is 3000, excluding the introduction and appendices, if any.
Task 1 for LO 1:
A. Discuss the scope and scale of the hospitality industry within the travel and tourism sector and its interrelationship and examine the role of hospitality function using your experience in your chosen organisation. [P 1.1]
Ø M1: to achieve M1 you need to have applied an effective approach to research the role of hospitality industry in the travel and tourism sector using appropriate methods.
Task 2 for LO 2:
A. Explain integration in hospitality sector organizations and analyse with example drawn from your organization or other relevant organization how horizontal and vertical integration in the industry (you may consider wider tourism and hospitality sector) affects the hospitality businesses. [P 2.1]
Ø M2: A range of sources of information has been used in analyzing the effects of integration in the hospitality sector.
B. Discuss the impacts of integration and how the organisation decides to respond to the consequences of integration. Consider both vertical and horizontal integrations.
Ø D1: Critically analyse both vertical and horizontal integration in the hospitality and similar organisations and draw conclusion on the impact based on synthesis of ideas.
Task 3 for LO 3:
A. Develop a rational for a new hospitality business/project outlining the product-service concept [P3.1].
Ø M3: you should have developed coherent and logical principles in developing the rational for the new concept
B. Develop and produce a project proposal: target market, location, operating model (including staffing), and design based on a thorough market potential analysis with suitability and acceptability criteria in mind. [P3.2].
Ø D2: Undertake substantial activities to plan, manage and organise the development of the proposed business plan.
Ø D3: To achieve D3 you should have applied effective thinking in unfamiliar context to assess the financial feasibility of the proposed hospitality business.
3. Preparation guidelines of the Coursework Document
a. All coursework must be word processed.
b. Document margins must not be more than 2.54 cm (1 inch) or less than 1.9cm (3/4 inch).
c. Font size must be within the range of 10 point to 14 point including the headings and body text (preferred font size is 11).
d. Standard and commonly used type face such as Arial should be used.
e. All figures, graphs and tables must be numbered.
f. Material taken from external sources must be properly refereed and cited within
Department of Travel, Tourism and Hospitality Management
the text using Harvard standard
g. Do not use Wikipedia as a reference.
h. Word limit must be strictly followed.
4. Plagiarism and Collusion
Any act of plagiarism or collusion will be seriously dealt with according to the College regulations. In this context the definition and scope of plagiarism and collusion are presented below:
Plagiarism is presenting somebody else’s work as your own. It includes copying information directly from the Web or books without referencing the material; submitting joint coursework as an individual effort.
Collusion is copying another student’s coursework; stealing coursework from another student and submitting it as your own work.
Suspected plagiarism or collusion will be investigated and if found to have occurred will be dealt with according to the college procedure. (For details on Plagiarism &
Collusion please see the student hand book)
a. Initial submission of coursework to the tutors is compulsory in each unit of the course.
b. Student must check their assignments on ICON VLE with plagiarism software Turnitin to make sure the similarity index for their assignment stays within the College approved level. A student can check the similarity index of their assignment three times in the Draft Assignment submission point located in the home page of the ICON VLE.
c. All Final coursework must be submitted to the Final submission point into the unit (not to the Tutor). A student would be allowed to submit only once and that is the final submission.
d. Any computer files generated such as program code (software), graphic files that form part of the coursework must be submitted as an attachment to the assignment with all documentation.
e. Any portfolio for a unit must be submitted as a hardcopy to examination office.
f. The student must attach a tutor’s comment in between the cover page and the answer in the case of Resubmission.
6. Good practice
a. Make backup of your work in different media (hard disk, memory stick etc.) to avoid distress for loss or damage of your original copy.
7. Extension and Late Submission
a. If you need an extension for a valid reason, you must request one using an Exceptional Extenuating Circumstances (EEC) form available from the College examination office and ICON VLE. Please note that the lecturers do not have the authority to extend the coursework deadlines and therefore do not ask them to award a coursework extension. The completed form must be accompanied by evidence such as a medical certificate in the event of you being sick.
b. Late submission will be accepted and marked according to the college procedure. It is noted that late submission may not be graded for Merit and Distinction.
c. All Late coursework must be submitted to the Late submission point into the unit (not to the Tutor). A student would be allowed to submit only once and that is the final submission.
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