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BSBMKG608 Develop organisational marketing objectives

BSBMKG608 Develop organisational marketing objectives

BSBMKG608  Develop organisational marketing objectives 


Skill Set Requirements

BSBMKG609 Develop a marketing plan

BSBFIM601 Manage finances

BSBMKG603 Manage the marketing processes

BSBMKG608 Develop organisational marketing objectives

BSBMKG611 Manage measurement of marketing effectiveness


Assessment task 1: Knowledge Test 





Question 1:


Describe the importance of confirming organisations mission, vision and values in developing organisational strategy. Answer in 50-100 words.


Question 2:


List the five (5) organisational documents used in identifying strategic direction and targets.


Question 3:


Describe the factors that affect the direction and performance of the business. Answer in 100 – 150 words.


Question 4:


Describe the importance of SWOT analysis in identifying the factors impacting the business. Answer in 50 – 100 words.



Question 5:

Answer the following:

a.  Explain the purpose of complying with Marketing Codes of Practice? Write your answer in 50-100 words.


Question 6:

What is the impact of strategic direction on marketing activities? Answer in 50 – 100 words.





What are the various ways of evaluating effectiveness of marketing and positioning strategy? Answer in 100 – 150 words.





What are the ways to evaluate the current key products and services of your organisation for strengths, weaknesses, opportunities and threats? Answer in 100 – 150 words.





How would a marketing manager analyse the marketing opportunities captured by the organisation for profitability? Answer in 100 – 150 words.




What are the various methods used to measure the marketing performance? Answer in 50 – 100 words.




Write down the steps to determine market viability for a product or service. Answer in 50– 100 words.




List the four (4) types of marketing opportunities.




What are the steps involved in identifying scope of marketing opportunities? Answer in 50 – 70 words.





What are the various ways in which opportunities likely fit with organisational goals and capabilities? Answer in 100 – 150 words.



Suppose you are marketing manager of an organisation. How would you analyse opportunities and their likely impact on current business and customer base? Answer in 100 – 150 words.




What are the criteria that marketing managers must consider while developing marketing objectives? Answer in 50 – 100 words.




Describe the following financial management techniques in 150- 200 words.

1.      Scenario planning

2.      Rolling forecasts

3.      Leverage funds transfer pricing in profitability measurement

4.      Tie incentive pay to profits




Answer the following:

a.                         What is Competition and Consumer Act 2010 and what does it cover?

        Explain in 50 -100 words.

b.                         What are Marketing Codes of practice? Explain in 50 – 100 words.

c.                         Explain the following Legal obligations of marketing. Explain in 200 –

             250 words.

                                   i.   Misleading & deceptive conduct

                                 ii.   Bait advertising

                                iii.   Signage

                                iv.   Do Not Call Register



Explain the process of conducting “Organizational Structure Analysis”. Write your answer in 100-150 words.




Answer the following:

a.      What are the various steps to analyse products or services of an organisation? Answer in 50 – 100 words.

b.      Explain the purpose of Procedure analysis technique. Write your answer in 100-150 words.




Answer the following:

a.      What is strategic planning? What does it determine? Write your answer in 70 – 120 words.

b.      How can you use “PRIMO-F – The Business Growth Model” to analyse strategic plan? Write your answer in 50 – 100 words.



Describe the following concepts of marketing management. Explain in 150 -200 words.

1.      Product Concept

2.      Selling Concept

3.      Marketing Concept

4.      Societal Concept




Explain the following principles of marketing. Answer in 100 – 150 words.

1.      Target market

2.      Market segmentation

3.      Buyer behaviour



Explain following methods to evaluate marketing plan. Explain in 100 – 150 words.

1.                          ROI

2.      Sales Number

3.      Customer Response

4.      Expansion

5.      Partner Response



Compare and contrast the following strategic, operational and tactical analysis techniques:

a.      SWOT Analysis (80-130 words)

b.      PEST Analysis (80-130 words)

c.       Value Chain Analysis (80-130 words)

d.      Five Forces Analysis (80-130 words)



What is the importance of marketing objectives being consistent with forecast needs of the business and market? Answer in 50 – 100 words.







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