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ASSESSMENT BRIEF 1 

Business Communications 

Assessment Digital Resources Analysis   Individual/Group Individual    Length 800 words (+/- 10%) Learning Outcomes This assessment address the following subject learning outcomes: a) Demonstrate academic skills appropriate to the level of study. b) Demonstrate research skills and referencing appropriate to the level of study. c) Critically analyse texts and/or multi- modal material in both a business and academic context. 

Submission By 11:55pm AEST/AEDT Sunday of Module 3 (Week 5) 

 Weighting 25%    Total Marks 100 marks    Context:  The assessment task requires you to search and locate five (5) sources in total that will be useful for completing your proposal and report for Assessment 2a and 2b.   At least three resources must be from reliable academic sources, such as articles or academic journals. The other sources can come from media sites, books, magazines, websites, YouTube and Tedtalks.   These resources must relate to your topic, which is on implementing a digital communication strategy within an organsiation. Therefore, it is important that you have thought about what type of strategy you wish to focus on before you start your research. If you are doing this in a group you must all agree on the topic, but the research is conducted individually.   

BIZ101_Assessment 1_Digital Research_Module 2  Page 1 of 4   

Some example topics you might like to research: 

Using Social Media in the workplace to communicate

 Communicating companywide employee recognition

 Boosting workplace motivation through innovative communication tools

mplementing instant messaging/group messaging, discussion forums and chatrooms in the workplace 

 Podcasts, internal blogs/vlogs as a means to communicate to employees

Using an internal intranet/social Intranet for employee interaction  Instructions:  In this assessment, you must critically analyse each resource and justify why it would be of use to your assignment on identifying a communication strategy within an organsiation.    In a word or excel document please provide the following:- 

1. Name of the resource (i.e. Communicating in the 21  Century)

2. Type of resource (i.e. website, article, video) 

3. a) Write a brief summary on each of your resources justifying why you think they will be beneficial to your report. b) Ensure you apply the five

(5) Reliability test to each source. (800 words in total for a) and b) +/- 10%).

4. Provide a full reference for each resource including a link following the APA referencing style.   Submitting Your Assessment 

1. Check your originality by uploading your commentary to Turnitin.

2. When the Turnitin result is less than 20%, submit your assignment through the Assessment submission area.     

 Assessment Fail Pass Credit (Proficient) Distinction High

Distinction Attributes (Unacceptable) (Functional) (65-74%) (Advanced) (Exceptional) (0-49%) (50-64%) (75-84%) (85-100%) Referencing and The five reliability tests have The five reliability tests A fair explanation for each of the A good level of explanation An expert level of Reliability test not been applied to the have been applied to the five

reliability tests have been for each of the five explanation for each of the 25 resources. resources with some applied to resources. reliability tests have been five reliability tests have  explanation.  applied to resources. been applied to resources. There are consistent mistakes  There are no mistakes in

using   in using the APA style for There are minimal mistakes the APA style for referencing. There are no mistakes in There are no mistakes in referencing. in using the APA style for using the APA style for using the APA style for  referencing. referencing. referencing.   

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