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Research Project Starbucks Assignment

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TRAVEL AND TOURISM MANAGEMENT

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INTRODUCTION

This unit is designed for learners to become confident in the use of research techniques and methods. It addresses the elements that make up formal research, including the proposal, a variety of methodologies, action planning, carrying out the research itself and presenting the findings. To complete the unit satisfactorily, learners must also understand the theory that underpins formal research.

The research itself is dependent on the learner, the context of their area of learning, their focus of interest and the anticipated outcomes. The unit draws together a range of other areas of content within the programme of study to form a holistic piece of work that makes a positive contribution to the learner’s area of interest. Learners should seek approval from their tutors before starting the study.

Aim:

To develop learners’ skills of independent enquiry and critical analysis by undertaking a sustained research investigation of direct relevance to student’s higher education programme and professional development.

Learning Outcomes and assessment criteria:

On successful completion of this unit a learner will:

1. Understand how to formulate a research specification

2. Be able to implement the research project within agreed procedures and to specification

3. Be able to evaluate the research outcomes

4. Be able to present the research outcomes.

Unit content:

1. To be able to understand how to formulate a research specification

Research formulation: aims and objectives; rationale for selection; methodology for data collection and analysis; literature review; critique of references from primary sources eg questionnaires, interviews; secondary sources, eg books, journals, internet; scope and limitations; implications eg resources

Hypothesis: definition; suitability; skills and knowledge to be gained; aims and objectives; terms of reference; duration; ethical issues

Action plan: rationale for research question or hypothesis; milestones; task dates; review dates; monitoring/reviewing process; strategy

Research design: type of research eg qualitative, quantitative, systematic, original; methodology; resources; statistical analyses; validity; reliability; control of variables

2. To be able to implement the research project within agreed procedures and to specification

Implement: according to research design and method; test research hypotheses; considering test validity; reliability

Data collection: selection of appropriate tools for data collection; types eg qualitative, quantitative; systematic recording; methodological problems eg bias, variables and control of variables, validity and reliability

Data analysis and interpretation: qualitative and quantitative data analysis – interpreting transcripts; coding techniques; specialist software; statistical tables; comparison of variable; trends; forecasting.

3. To be able to evaluate the research outcomes

Evaluation of outcomes: overview of the success or failure of the research project (planning, aims and objectives, evidence and findings, validity, reliability, benefits, difficulties, conclusion(s)

Future consideration: significance of research investigation; application of research results; implications; limitations of the investigation; improvements; recommendations for the future, areas for future research

4. To be able to present the research outcomes

Format: professional delivery format appropriate to the audience; appropriate media

Scheme of work

Accrediting Body:  Pearson BTEC

Course: BTEC HND in Travel and Tourism Management                         

Unit: 4-Research Project

Recommended text and links:

 

 

 

 

 

Altinary, L. Paraskevas, A. and Jang, S. (2016).Planning Research in Hospitality and Tourism. (2nded.), London: Routledge.

Bryman, A. and Bell, E. (2014). Business Research Methods.(3rd ed.), Oxford: Oxford University Press.

Lancaster, G. (2005), Research Methods in Management, Oxford: Elsevier.

Leedy, P. D. and Ormrod, J. E., (2009). Practical Research: Planning and Design. (9th ed.). Boston: Pearson Education International.

Saunders, M. Lewis, P. Thornhill, A. (2012). Research methods for business students. (6th ed.), England: Pearson.

Yin, R. K. (2009). Case Study Research: Design and Methods. (4th ed.) Los Angeles, London: Sage Publication.

Teaching and Learning Activities:

The module tutor(s) will aim to combine lectures with tutorial activities. This environment will provide opportunities for the student to understand the course material through case study and text and to apply it in a practical way. The intent is to facilitate interactive class activities and discussion about the significant role of research in a global and local business environment.

Teaching Ethos: The College’s approach towards teaching and learning is simple and effective. The main aim of UKCBC is to assist learners in maximising their potential by ensuring that they are taught clearly and effectively. This will enable students to engage in the learning environment and promote success in both their academic studies and subsequent career.

Methods of Delivery:

LECTURES:

These will be developed around the key concepts as mentioned in the indicative course content and will use a range of live examples and cases from business practice to demonstrate the application of theoretical concepts. This method is primarily used to identify and explain key aspects of the subject so that learners can utilise their private study time more effectively.

SEMINARS:

These are in addition to the lectures. The seminars are designed to give learners the opportunity to test their understanding of the material covered in the lectures and private study with the help of reference books. This methodology usually carries a set of questions identified in advance. Seminars are interactive sessions led by the learners. This method of study gives the learner an excellent opportunity to clarify any points of difficulty with the tutor and simultaneously develop their oral communication skills.

CASE STUDIES:An important learning methodology is the extensive use of case studies. They enable learners to apply the concepts that they learn in their subjects. The learners have to study the case, analyse the facts presented and arrive at conclusions and recommendations. This assists in the assessment of the learner’s ability to apply to the real world the tools and techniques of analysis which they have learnt. The case study serves as a supplement to the theoretical knowledge imparted through the course work.

Plagiarism:

 

Any act of plagiarism will be seriously dealt with according to the colleges and awarding bodies’ regulations. In this context the definition and scope of plagiarism are presented below:

  Plagiarism is presenting someone’s work as your own. It includes copying information directly from the web or books without referencing the material; submitting joint coursework as an individual effort; copying another student’s coursework; stealing courseworkfrom another student and submitting it as your own work.Suspected plagiarism will be investigated and if found to have occurred will be dealt with according to the college procedure. (For further details please refer to the plagiarism policy and the student code of conduct.) 

Assessment:

The module will be assessed meeting all the Learning Outcomes as specified by the awarding body, Pearson BTEC.

Please read the instructions carefully while addressing the tasks specified.

Contribution: 100% of the module

 

Outline Details: enclosed in the assignment brief.

TASK 1 to TASK 4:

There has been an increase in the number of passengers carried by low-cost or budget airlines such as easyJet and Ryanair. Emergent and development of low-cost airlines have been one of the major factors in therapid development of international tourism. easyJet and Ryanair have given the chance of international travelling to those low-income people who otherwise could not travel abroad. Although more passengers are travelling abroad because of budget airlines, the industry may be facing customer dissatisfaction.

    In this assignment, you need to conduct an academic research regarding easyJet or Ryanair ‘Customer Satisfaction’. It is very likely that majority of students in this college used easyJet’s or Ryanair flight or tour services at least once. Then, you can ask these students’ opinions about the factors influence their satisfaction or dissatisfaction about easyJet or Ryanair. Your ‘Research Project’ should contain all elements of a proper academic research (Research Formulation, Research Process & Literature Review, Research Project Proposal, Data Collection, Research Evaluation Techniques, Data Analysis, and Presentation of outcomes.). So not only would you need to use some academic books and journals to write your Literature Review and Research Methodology sections of your ‘Research Project’, you should design and distribute a ‘Questionnaire’ among students of UKCBC to identify influential factors in their satisfaction regarding easyJet or Ryanair. Then you need to analyse the collected data and discuss your findings.

 

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