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Hospitality Provision in Travel & Tourism Sector

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 INTRODUCTION

This unit introduces learners to the diversity of the hospitality industry and enables them to investigate the hospitality industry in a travel and tourism context. Learners will consider the impact of integration on the hospitality industry and the possible future implications of this in a broader context.

Learners are provided with the opportunity to select an area of interest to design and develop in an outline format, bringing together theory and practice in the creative design of a hospitality business reflecting current trends and the needs of selected customer groups.

Aim of the unit

 

The aim of this unit is to enable learners to gain understanding of the role of the hospitality industry, the impact of integration, and gain skills to plan hospitality businesses.

Learning Outcomes and assessment criteria:

1. Understand the role of the hospitality industry within the travel and tourism sector

2. Understand the impact of integration within the hospitality industry

3. Be able to plan the development of hospitality businesses.

Unit content:

 

 

1. Understand the role of the hospitality industry within the travel and tourism sector Composition of the hospitality industry: hotels (1 star to 5 star, budget hotels, bed and breakfast); restaurants (fast food, cafes, coffee shops, mainstream, fine dining); pubs and bars (managed houses, tenanted or leased pubs, free houses); nightclubs; contract foodservice providers (catering outsourced to a contract food service provider); hospitality services (catering managed in-house); membership clubs; events.

 

·         Travel and tourism sector: travel services; tourism services; conferences and events; visitor attractions; accommodation services; passenger transport.

·         Interrelationships between hospitality and travel and tourism: the role of hospitality in underpinning many types of travel and tourism e.g. business travel, aviation, conferences and exhibitions, visitor attractions, theme parks. 

2.    Understand the impact of integration within the hospitality industry

·  Integration: history and development of horizontal and vertical integration, integration via major organisations (ownership)

·   Impacts: fewer major organisations, reduction of independent businesses, economies of scale, control of subsectors, increase in market share, standardisation, improved quality

·  Implications:importance of branding and pricing policies, independent establishments joining associations to compete with the larger organisations, control and manipulation of the market, increased globalisation of the industry.

3. Be able to plan the development of hospitality businesses.          

·  Development: concept, market research, target market, location, scale, funding, products and services e.g. menu, licensing.

·   Design:ambiance, culture, brand, interior, exterior, functional areas, customer flows; link to target market, customers with individual needs.

·   Operation: staffing by functional areas, specialist qualifications, staffing issues related to seasonality, compliance with legislation, promotional activities, pricing.

Scheme of work

 

Accrediting Body:  Pearson BTEC

Course:BTE HND IN TRAVEL AND TOURISM MANAGEMENT                                   

Unit 12: Hospitality Provision in Travel & Tourism Sector

Recommended text and links:

 

Barrows, C. W. (2011). Introduction to Hospitality Industry. New York: Wiley & Sons.

Barrows, C.W., Powers, T. & Reynolds, D. (2012). Introduction to Management in theHospitality Industry. Hoboken, NJ: Wiley.

Brotherton, B. & Wood, R.C. (2008). The SAGE handbook of Hospitality Management. Los Angeles: Sage Publishing.

Chon, K. & Yu, L (1999). The International Hospitality Business: Management and Operations. London: Routledge.

Cook, R., Hsu, C. &Marqua, J. (2013). Tourism: The Business of Hospitality and Travel. London: Prentice Hall.

Enz, C. (2010). Hospitality Strategic Management: Concepts and Cases. Hoboken, NJ: Wiley.

Enz, C. (2010). The Cornell School of Hotel Administration: Handbook of Applied Hospitality Strategy. London: Sage Publishing.

Kotler, P., Bowen, J.T. &Makens, J.C. (2010). Marketing for hospitality and tourism. London: Pearson.

Walker, J. (2012). Introduction to Hospitality. London: Prentice Hall.

Journals

International Journal of Hospitality Management

International Journal of Contemporary Hospitality Management

International Journal of Hospitality and Tourism Management

International Journal of Hospitality & Event Management

Journal of Quality Assurance in Tourism & Hospitality

Cornel Hospitality Quarterly

Videos

Relevant videos can be found on the World Wide Web in many different web pages. Browse the web for videos related to hotel management, hospitality planning, hospitality revenue management, American Hotel & Lodging Association (AHLA), etc.

Teaching and Learning Activities         

The module tutor(s) will aim to combine lectures with tutorial activities. This environment will provide opportunities for the student to understand the course material through case study and text and to apply it in a practical way. The intent is to facilitate interactive class activities and discussion about the significant role of research in a global and local business environment.

Teaching Ethos

The college’s approach towards teaching and learning is simple and effective. The main aim of UKCBC is to assist learners in maximising their potential by ensuring that they are taught clearly and effectively. This will enable students to engage in the learning environment and promote success in both their academic studies and subsequent career.

Methods of Delivery:

LECTURES:

These will be developed around the key concepts as mentioned in the indicative course content and will use a range of live examples and cases from business practice to demonstrate the application of theoretical concepts. This method is primarily used to identify and explain key aspects of the subject so that learners can utilise their private study time more effectively.

SEMINARS:

These are in addition to the lectures. The seminars are designed to give learners the opportunity to test their understanding of the material covered in the lectures and private study with the help of reference books. This methodology usually carries a set of questions identified in advance. Seminars are interactive sessions led by the learners. This method of study gives the learner an excellent opportunity to clarify any points of difficulty with the tutor and simultaneously develop their oral communication skills.

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