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Research Project Starbucks Assignment

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EVENT MANAGEMENT PROPOSAL

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Main Concept Behind the Event

The paper proposes an event plan for the felicitation of the new scholars from ASRI (Australian Space research Institute).  Since this is a heavy-weight occasion for the scholars across the country who have not only contributed their genius to the world of science but have also created new platforms in their respective genres, the event plan tries to draft a contour of its different programs. The event is about the fellowship program and achievements by the scientists working in ASRI where the scholars and physicists from NASA would be present. The aim of this event is to promote entrepreneurship and investment in space research so that the scholars and fellows can exploit their research capability to a greater extent.

Timing, Venue and Potential Event

In the event the number of audiences including the journalists would cross 2000 since well-known scientists across the world, the students of astrophysics, researchers- both junior and senior, interns, students of the graduate school, media persons, administrative delegates and the honorable minister of industry, innovation and science would be present there. They would be regarded as the target audience for this event. More than that, some of the academic journalists will also be targeted as potential audience for this event. It will last more than six hours. The event will be conducted in two different sessions- pre-lunch and post-lunch sessions. It would likely to commence on 10 o’clock in the morning. 

The aim of this paper is to provide a cumulative idea of managing the event in such a way that such venerated guests and delegates do not feel embarrassed or disturbed even by the smallest mistakes committed.

As a devoted event manager, this is the job to particulate the timing of the guest reception and storage of the event nitty-gritty of the event. The event shall be managed by a diligent and hardworking team who would be responsible for every inch and moment of the event program (Backman, 2017). The major aspect of the success of this event would depend on the pre-event teaser. Marketing is essentially important to bring success to this event. More than that selection of target market remains equally important.

Unique Elements

Any event stands upon the related design elements. Foray, David and Hall (2015) have prescribed smart specialization of any event management needs to be prioritized. In this particular event the specialization will be the presence of entertainment amidst the veteran academicians. This might sound oxymoronic; however, to make an event interesting and captivating the intervention of cultural program would make it only better.

The venue of the event will be chosen at Crown Conference Centre Victoria. Since the hall is situated in the middle of the city, it will be easier to locate it.

One of the most important aspects of an event is audience reception. Since the audience chair will include administrative delegates and the honorable minister himself, tight security will be allocated. Proper coordination with the city police will help strategizing the security map. Elevator and wheel chairs will be available to ensure accessibility (Matthews, 2015). More than that, event guides will help the people to reach to their allotted seats. In that case, proper job allocation will be taken into consideration.

The look and feel of the design in the event will remain classy and simplistic. Choice of color will depend upon the theme color of the institute’s logo. Co-creation of the design element will be outsourced keeping in mind the allotted budget.

Resources Needed

For staging the event resources are highly needed. Resources can be categorized into separate sections such as administrative resources that would include help from the city police, event agreement, permit; article resource such as designing agencies, marketers, art and crafts to design the stage; catering service to deliver lunch to the guests.

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