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e-Technologies Case Study

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 e-Technologies Case Study

Introduction

The internet and e-technologies have provided high influence to carry out the better organizational practice. It helps to the making of the decision in business and develops the competitive advantage. Technology provides a constant state of flux, change and adapt based on the business demand and advancements in the company. The main aim of this report is to compare and contrast on the chosen website in the e-commerce business model. In this case, the B2C business model has been selected for the organizations of Coles and Woolworths as the retail supply of food to customers. The website in the Business-to-Consumer (B2C) business model tries to sell its products directly to consumers. The customer can able to view products as shown on websites and order the same (Brynjolfsson & McAfee, 2014).

Tasks

A. Clearly, describe the e-commerce business model and provide the screenshot of homepage

The e-commerce business model provides the suitable areas for the consumers to make the transaction of buying or selling of online products directly. The organizations try to manage the entire business through developed websites that can be viewed by the customers. There is various e-commerce business model carried out by the firm. These are followed as:

i. Business-to-Business (B2B)

ii. Business-to-Consumer (B2C)

iii. Consumer-to-Consumer (C2C)

iv. Consumer-to-Business (C2B)

v. Business-to-Government (B2G)

vi. Government-to-Business (G2B)

vii. Government-to-Citizen (G2C)

For each e-commerce business model, there are a set websites made by the organizations to sell the products directly to customers.

The selected e-commerce business model lies with the Business-to-Consumers by the Company of Coles and Woolworth to supply of food among the customers being groceries, fresh food or cooked meals.  B2C provides the business in such a manner that can be conducted directly between customers and firm who are at the end-users of its service or products. This lies at the important business model that differs significantly from B2B. It is mainly referred to online retailers as well as for the other organization that can able to sell the products or services using the internet. There is a high selling rate of products through the B2C business model. Businesses that rely on B2C sales needs to maintain a good relationship with the existing customers to ensure that organizations website are visited properly. Unlike the B2B, the business that relies on B2C might make the customer having the proper emotional response to carry out the entire marketing. There are high blooming sales for the organizations Coles as well as Woolworth by using the B2C business model (González, Goikolea, Barrena & Mysyk, 2016).

The business name is Coles Company having its own official websites coles.com to place the order of all the required products as per required by the customers. This website will send a notification to Coles Company via email and the organization could be able to dispatch the goods or products to customers. Coles firm (www.coles.com.au) is the official homepage URL to carry out the shopping of all products online to meet the demand of customers.

A business name is Woolworths Company that carries out the business through the B2C business model with the official websites woolworths.com to meet the demand of consumers from various products. The websites will send the notification to Woolworth firm via email and the company can able to dispatch the products to the customers. Woolworth (www.woolworths.com.au) is the official homepage URL to accomplish the shopping process among the customers.

B. Discuss the website belongs to particular e-commerce business model

The internet or websites based business models have been categorized into business-to-business, business-to-consumer and recently consumer-to-consumers. Business-to-consumers tries to sell the goods or services that provide information designed in such a manner, which assist the customers to make the better decisions on purchase. The Coles Company uses the official website coles.com that belong the important e-commerce business model. The Woolworth Company has official websites of woolworth.com to make the completion of purchase for various products among the customers. The coles.com and woolsworth.com are the websites used by the organization's Coal as well as Woolworth to carry out the proper business in the market. This website following the B2C business model tries to sell its goods to the customers directly. The customer can able to place the order of products from the official organizational websites. Processing order is sent towards the business company through the notification having all the details of customers (Cook & Polgar, 2014).

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