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Manger and leaders are considered one of the most important people in the management process of any organisation. Their role differs from each other but their motive is one. Their motive is to foster growth in an organisation through effective decision-making process. They are responsible for encouraging employees by motivating them. It is their responsibility of leaders to set a vision for an organisation and to encourage employees to move towards a specific direction. Their vision gives guidance to the followers. A number of theories have helped in understanding roles of leaders. This study is going to focus on the role of manger and leaders for identifying their importance in an organisation. The focus of this study is on Amazon. This study will shed light on the strategies that are adopted by the managing director if this company for fostering growth. His decision-making power has helped Amazon to gain profit.

Leaders and manager are regarded as the base of an organisation. A company's growth and success is dependent on their decision-making power. This study is going to deal with the difference between a leader and a manager in Amazon. Amazon is a cloud computing and electronic commerce company. It is regarded as one of the most profitable and largest retailer of internet business. This company falls under the online shopping industry. This study is going to hold a brief discussion regarding leader and manager of Amazon and their contribution in improving the performance of the online shopping company. An attempt is made to discuss the significant impact of a leader or a manager’s role on an organisation. This study is also going to discus about the operational function that is practice in Amazon. A pestle analysis has also been undertaken for understanding the impact of macro-environmental factors on Amazon’s business.

Task 1

P1.  Define and compare the different roles and characteristics of a leader and a manager.(Amazon)           


Mangers are persons who are held responsible for controlling as well as administering business operations of an organisation. They are quite focus in achieving a goal. Manager aims at keeping control over different business situations and tries to reach their objectives through constant monitoring of their employees. They are the one who are responsible for refining operational systems that helps in developing an organisation. In any organisation managers try to minimise risks by taking control over a particular situation. Manager often devise strategies for accomplishment of goals (Billsberry et al. 2017, p.13). They are concerned about their staff's performance because in any organisation performance of staffs is essential for the success of an organisation. In companies like Amazon, a manager's role becomes vital for supervising their employees regarding timely delivery of goods and services. In the following image, figure 1 the show important the logo and the quality standard of Amazon’s logo are clearly reflected.


The leaders are the ones who are vision setters. They aim at bringing change to an organisation through their innovative ideas. Leaders are authentic as well as transparent. (guiding, 2017) They like to take risks. They lead a company into the path of success. Amazon is able to achieve success in the field of retail business only with the help of good leaders. 

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