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Challenges and opportunities of electronic business


Chapter 1: Introduction

1.1  Introduction

Australian SMEs and other leading businesses are rapidly adopting the World Wide Web and E-commerce as a platform of doing business to attain new consumers and suppliers, cut expenses and develop market. With the aim of developing communication between suppliers and buyers, these businesses are adopting opportunities of electronic businesses. This study will discuss the exploratory research and findings in Australia, which identified the opportunities, challenges and objectives of electronic business in the context of a case study of eBay Australia. With forming research aim, objective, research methods and literature review from previous studies, this study will demonstrate current position of electronic business in this country.

1.2  Background of the Research


Embarking on the electronic business and thus related opportunities as well as challenges in Australia are a difficult task. However, current market analysis has identified the fact that Australian electronic market is the home of second leading online population in the Asia Pacific region. With effective economic strength and proximal market, this industry is expected to exceed around $24 billion in 2018 (Frederick, 2018). In the previous year, around 35% of the transactions have been done with the help of mobile devices and around 69% Australian online consumers make cross-border product purchases (Frederick, 2018).

1.3  Rationale of the Research


Though the electronic business in the country mentioned above is rapidly increasing, it has faced challenges such as infrastructure. Integration of the back-end and front-end systems in an electronic business along with processing re-engineering have become real challenges in the e-commerce business that small to large organizations face while dealing with digital marketing procedures. While on the other hand, electronic businesses have immense opportunities that are helpful for developing overall business performance in Australia as well as profitability of a business (Shenkar et al., 2014). With rapidly changing business environment and needs, keeping consumer demand and market change at the same time posing critical challenges in front of organizations that are targeting to use or have been using electronic mediums to expand business opportunities. This study will help in evaluating opportunities and main causes of electronic businesses in Australia and how those challenges could be overcome in order to achieve success.

1.4 Research Aim

· To understand the current opportunities and challenges involved in the electronic businesses in Australia

1.5 Research objectives


·To evaluate main opportunities of electronic business and how these helping organizations to achieve success

To examine challenges involve in electronic business within Australia

·  To observe challenges and opportunities of electronic mediums adopted by eBay and how these mediums are helping organizational performance

1.6 Research questions

·  What are the main challenges and opportunities of electronic business nowadays?

·  What is the current position of electronic business in Australia?

·  How electronic mediums adopted by eBay are helping to achieve success and business objectives in the Australian market?

1.7 Structure of the research


The entire study has been designed to examine main problem as well as state effective results. The first section of the study is the introduction in which main topics has been identified. Second is the literature review section in which summary of the previous researches will be presented the third part is methodology, which will be demonstrating research conduction techniques and the last part is an overall conclusion of the study.

1.8 Summery

This chapter has been helpful in introducing current affairs involved in the electronic business in Australia and in which ways that has been helping all types of organizations and industries within the country.

ajority of the retail industry. 


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