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Research Project Starbucks Assignment

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BUSINESS PROJECT

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Introduction

 

In order to manage business project, a business organization need to realise the advantages of organizing project plan. It requires communication with the different professionals and departments. Business project management helps to make strategy, policies and procedures that will guide the business organization to achieve long-term success. In recent time to establish a strong hold in the current market any organisation or company need to provide best quality service and product. Only this approach and process can attract maximum number of customer and can provide decent growth in the business.This assignment is to introduce new item in Burger king restaurant in order to attract more consumers. It is a planning to develop their business in Islamic country. This research study evokes to bring the best to the nation vegan customers in the context of the new initiative of Burger King Halal. The Burger King Halal has initiated to the market to attain a competitive stature. In order to enhance the position of Burger King in the food and beverage industry it will take different initiatives. This research will successfully engage them in practices to support in making Burger King Halal in Islamic country and in the market of UK. In this study, a discussion will be done on the market opportunities for King Halal. Planning and generating ideas, Screening of the plan, team formation, Halal certification process, advertisement and promotion, iimplementation of the project, evaluating output will be held to make this project successful.

Background

In order to managing successful business in Islamic country, one organization needs to follow the rules and regulation of that country. This study is to make Burger King Halal Successful in Islamic country. In order to run Burger king in Islamic country, this company want to introduce Burger king Halal to attract more consumers (Jeston, 2014, p. 11). This burger will be made with chicken and beef with meat slaughter by taking reference from Islamic dietary.

Halal Food mainly consumes by the Muslim in context of UK and it is majorly affecting in the restaurant business of this country. However, in UK in order to produce Halal meat the organizations need to establish Halal Certification to serve Halal food items. Growth of Muslim population in UK has led to unprecedented demand rising for Halal food (Fuseini, 2017, p.5). It also has been found that non-Muslim are also consuming Halal food in this country. The growing interest about Halal food among the people of UK is showing the importance of it. For that, organizations wanted to make Halal certification in order to introduce Halal food item.   

Rationale

This study is to make Halal Burger king project Successful in Islamic country. The burger king project is failing in the Islamic country; this is a major issue in this context. This is an issue because in Islamic country they follow some dietary rules in Islamic country. It is an issue now because the organization is failing to attract consumer in Islamic country due to their improper business planning. For this, their business is decreasing in this country. This study sheds light on the issues to change the management process and wants introduce Burger king Halal project in order to attract more consumers. This also include Halal Food item in the Context of UK. It is difficult to sustain Halal business in Non Muslim country. The increased interest is the reason to start Halal restaurant in context of UK.

Aims

The aim of the research is to make King Halal capture the markets in Islamic countries for beverage and food industry.

Another aim of this project is to establish Halal Burger King Restaurent in UK

Objective

 

The objectives of King Halal are as followed.

·         To capture the markets in Islamic countries

·         To provide better service in beverage and food industry

·         To Provide best quality food in a decent price 

·         To identify ways by which issues related to the Islamic countries can be mitigated     

Literature Review

 

Burger King has a large market as it captures its consumers in context to the Islamic countries. The generation of a new item like the Burger King Halal, the company can capture more consumers in Islamic country and UK. As commented by Hillson (2017, p. 2), the target market is the main potential aspect to grab its consumers. The Burger King captures the consumers in the places where the Halal practices are known. As commented by Davies and Wolfert (2013, p. 219), knowing the market and the likings of the consumers forecasts an effective business plan for context of UK. The initiation of the new burger will add a new item to their list. However, products of Halal are generally takes more time than the other produces. The promotion of a new product needs to cater with planning and promotion strategies. As commented by Bartholomew (2017, p. 69), this process requires recruitment of staff to make efficiency in context to their services. Quality of the Burger King products is significant in the beverage and food industry and they need to maintain their quality in context to the new product: Burger King Halal.

The growing rate of Muslim in UK is the reason to introduce Halal food item in also UK context. The major target Audience of Halal food in UK context is Muslims. This food is introduced to serve quality food to potential consumers. The restaurant will open in the part of UK where most of the Muslims lives.

Business strategy to enhance the quality

In order to enhance the growth of the business in UK and Islamic country, most important thing is the quality of the particular product. The quality needs to check by focussing on various systems in order to manage and monitor the quality of the products. However, the accomplishment of the new product there are various things that the company needs to initiate. As commented by Artto et al. (2017, p. 100), this includes proper planning, promotional strategies, marketing plan. Buying of new tools for the initiation of the Burger King Halal is necessary. Proper training needs to be generated to the newly acquired staffs of the company. The burger king only applies to attract the consumers of the Islamic countries. The company needs to incorporate their food and beverage items to the non- Islamic countries as well. Making halal is generally time-consuming and the items of Halal take time to reach out to the consumers. However, with every new food item there comes a fear of the product not getting approval from the consumers. There is uncertainty circumference the Burger King Halal. In this regard, generation of the new ideas is needed to be flowed to cater to a new item. In order to make Halal burger popular in UK, the organization needs to follow different plan to enhance the quality of the Halal food. Each of plans will solve different issues that are important to run the business (Soon et al. 2018, p. 21).

Impact of change management theory

Based on change management theory, it can be stated that it is a strategy to change the management to enhance the business growth.  Change management used to change control of the procedure in order to introduce the new scope for business. Globalization is one of the main reasons to use change management system (Hayes, 2018, p. 123). The common change includes procedure review, restructuring, satisfying the need of consumer, crisis management. In the case of Burger King Halal, they are introducing new item to sustain their business in the Islamic country and in the market of UK. They are following this theory to change their management system in order to introduce new item in this context. In order to change the organizational process, this company needs to be comfortable with the new system.

The business plan to introduce Halal in UK market

Industry of Halal is expanding and growing in the UK market because of migration. Reason for setting Halal restaurant in the UK market is to serve the migrants of UK, though many local people is also interested to have Halal food items. In order to sustain their business in this context the organization is planning serve health meals with reasonable cost. The business plan also include innovative and unique atmosphere and give high food quality with fastest service. This restaurant will encourage two major values such as image and brand in the UK country.  Demand for Halal food item in the food and beverage industry has increased to approximately 40%. Most Muslim of UK wants Halal food items in the restaurant. For that, this organization will introduce different flavours of Halal burger (Jamal and Sharifuddin, 2015, p. 937).

Benefit of Halal Food item in UK’s context

Halal food has low rate of incidence related to food poisoning and contamination. For that, restaurants will make the food items hygienically as it is safer for consuming. Another benefit of Halal meat is when it is cut, bloods of the animal is clear out and it takes away the harmful bacteria’s, which would be another benefit of Halal food. This type of food promises good health of human being. It develops organs of human body and help to build stronger immunity system. Not only the Muslim people but also other who want to consume healthy dietary they can intact Halal food items. As most of the Halal meats in UK come from the animals who have been knock out before its slaughter. The Halal food processing of UK has done in best organic way. For that many of the organization of UK who are serving Halal food in this context makes major profit. This is one of the major benefits to introduce Halal food in the context of UK.

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