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Research Project Starbucks Assignment

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Business Communication

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Mary is an Australian having a background in food family. Mary own a small shop name the aroma shop which was influenced by Mary’s parents because they working as chef and having a great recipe for condiments sauces. Mary opens The Aroma shop and small factory which serves an organic ingredient and their perseveration in Wagga Wagga. Now Mary wants to expand the business in china. Mary wants to serve the product like chilli sauce chutney, jams and paste. For expanding the business, Mary needs to fly to china and meet mr Lau who is an old manager of popular store in china. The essay developed the commination and business problem for Mary.

This part of the essay mainly focused on the cross culture miscommunication by Australia and china which is problem for Mary and Mr Lau to communicate. In this section also discussed about the Hofsted model for culture to understand the china’s culture by Mary. This essay also contained a suitable business adjustment for Mary to grow business in China. Also there is recommendation for the meeting happened to Mr Lau.

For a successful business in China, the cultural awareness and business etiquette will help to maximise Mary’s potential in China because the cross cultural miscommunication can draw a barrier for Mary. The cross culture miscommunication between Australia and China are as follows:

Work hours- in Australia people like to finish their work as early as possible and go back to the home and allocate time with their household in the evening or afternoon. But in China it’s expected that they come to the office at 11am or 12pm and they work till 11pm or 12 am. So they are more accessible to make late night calls but they don’t desire to start their work early.

Interaction with seniors- in Australia the idea of sitting on the floor is much more embraced whereas in china the boss keeps his office disconnected from the other employees. According to Ballantyne and Hughes (2014), in China a low graded staff and the person who runs the marketing both get equal amount of respect

Socializing and food- in Australia one can build a strong relationship with office folks unless they are making a hangout and sharing foods with them. Here socializing happens over few drinks on Friday afternoon. But in China office, every other day of a week everybody makes a stop for an hour and gets socialized around food.

Office layout: as stated by (Lasserre, 2017) the office rooms in Australia try to maintain the ‘Australianise’ thing with a touch of kangaroo prints on wall, maps of Australia etc. Although China has the local touches. But still Australia is most creative and they let the inner personality and feeling fly free.

Asking questions- Australians are more informal and direct. People will throw the direct questions to the CEO. But in China, it will take a team to ask a question and they ask probably the more respectful and business focused questions.

To compare the business preference, Mary needs to do some personal analysis about china that the aroma shop business is running with Mr Lau successfully. To analysis the business preferences Marywill take help from the hopsted model of culture.

Power distance: the power distance contact with the statistic that all the people living in the society are not the same. As stated by (Deresky, 2017), It shows the attitude of the people towards the inequality. It also extends the number of institutional member with the less power and it also includes what a country should except and accept. It helps Mary to understand the scenario of the china people and their inequality.

Individualism: the individualism is discussed by the amount of degree of interdependence under the society which maintained by the other member. Individual person in china are supposed to look their own self and only their direct family. As recommended by (Ng et al. 2015) Commitments of the employees are very low. It helps to Mary to understand the employees in new area.

Masculinity: it shows in china that masculine people are driven by the success achievement and competition. As said by (Moran, Abramson and Moran, 2014), It also seen in the community that who have a low score in masculinity, they have less value in society. Mary has to understand the reason behind the motivation of the china people and set the best masculine goal to do the meeting and business successfully.

Uncertainty avoidance: the uncertainty avoidance extended that cultural feel to the member and threated by the confusing stuff. According to (Ehrich et al. 2016), Mary needs to understand the institutions to avoid this unwanted hazard and grow the business easily.

Long-term orientation: as stated by (Drogendijk and Martín, 2015), the long-term orientation is the process to maintain the link with the past and deals with the challenges which comes in the present and future in the society. Mary needs to understand this so that Mary can low down the risk in the business.

Indulgence: indulgence describes the process of extent that control peoples’ impulse and desire. As reported by (Tung, 2016), Mary has to understand the society and their desire first and this process can help the Mary to grow the business a lot.

China is the dream market for many. But at the same time, there are innumerable stories faced by foreign entrants. So for Mary there is a high chance to fail to compete and also survive in the unforgiving business surroundings of China. There are many barriers like language barriers, local competition, and lack of clarity. As stated by (Zhang, van and Leeflang, 2014) there are some valuable lessons for a foreign business entrant that could rescue them from making destructive errors and help them to increase their probability of gaining success in China. Some suitable adjustments for business that Mary has to proceed to run her successful business are mentioned below:

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