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Research Project Starbucks Assignment

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Advertising campaign

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Advertising campaign

Introduction

Task 1

Our organisation

 

Bang the Drum creative is one of the famous Advertising companies and the offices of the advertising company is present in Australia but the regional office is situated in Auckland, Malaysia, New Zealand, and Singapore. The company is performing very well and it can be considered as one of the fast growing companies and the company have almost 300 employees. The Company have most effective creative team and it includes web designers, graphic designers, voiceover artists and video editors   

My role

 

The role of a customer relationship manager is to deal with the management team and at the same time proper dealing with the client. Before dealing the client it is important to develop the creative brief because it will help the CRM to develop the advertising campaign. Apart from that CRM also plays most vital role to make proper coordination with the client. In case of making most effective budget and schedule CRM plays one of the major roles.     

My client

 

Main client of Bang the Drum creative is the Australian Hardware Ltd. It is one of the best companies and has a good reputation for their huge hardware markets and quality in the home improvement.

Background

 

 

 

 

Client

Australian Hardware Ltd is client of the Bang the Drum creative company. They have almost 138 stores nationally and have almost 10,000 employees who perform their role in various departments. Australian Hardware Ltd focuses mainly in the home renovation and improvement business and they have a huge market for hardware products. The business plan and the marketing plan of AH were actually developed in the year of 2013 but due to the huge range of  business and market factor the company could not able to perform or act according to the requirements. All the statistics that are created for the organisation was very relevant and with the help of this business plan and market plan they can experience some growth. The growth was not as expected.

Product

Main product of the Australian Hardware Ltd is home fittings and various kind of hardware product.

Key observations

From current scenario it can be suggested that competitions and opportunities in the hardware DIY market are growing rapidly therefore it creates more opportunities for home renovation. Another thing that is observed that home renovation or reconstruction reality TV show actually inspired customer to update their homes. Hence, Australian Hardware Ltd hire Bang the Drum creative companies staffs to make proper advertisements and visit home renovators to sort out any kind of problems.

Consumer insight

  • Product of Australian Hardware is reliable and quality wise is better.

  • They have huge market space

  • Australian Hardware is one of the trusted and well known companies.

Communication objectives

  • It is  important to capture the  previous customer  who have  gone

  • Australian Hardware  company encourages  new customer to increase  their market

  • They also make some engagement with DIY home renovators to help that entire customer who wants to transform their homes.    

Promise

Australian Hardware Company not just provides the tools and job in appropriate price for their customer has also provided right tradie.

Support

It is one of the Australian local brands and has huge reputation in the market.

Audience

Almost every kind of customer such as entire customer who watches TV home renovation show and all those people in between 35-50 years old. Apart from that all those people who has medium income, single income and double income can afford this kind of services,  

Current brand

 

The company provide their product in lowest and appropriate price.  

Equity (rational)

All the products and services are provided by the company is in the right price.  

Desired brand equity (rational)

Customer will definitely satisfied with their performance as because all the staff of AH is extremely efficient.

Current brand equity (emotional)

All the customer is satisfied with the performance of AH ltd  

Desired brand equity (emotional)

Most of the customer gets satisfied with   the performance of AH therefore they can trus the Australian Hardware ltd

OBJECTIVES

  • Main purpose of the advertising is to increase the customer base and to increase the   market share.

  • It is very important for any organisation to clarify all these   areas which can create difficulties at the time of making advertisement. Therefore proper justification and explanation need to be mentioned.

  • According to the concept of quantifiable measurement it can be suggested that with the help of  this kind of approaches it is possible to outline all those objective  that can increase  proper  camping

  • It is very important to identify the entire internal and external factor which can change the overall scenario in order to make proper advertising campaign is very important to make some different internal and external factor which can develop the marketing strategy.

  • In order to make proper advertising campaign it is very important to determine all those factor by which it become possible to attract maximum number of audience. Apart from that is also important to identify the requirements of the customer.

  • At the time of advertising campaigning another thing that need to be maintained is the legal and ethical requirements. All this  approaches  need  to be  focused in proper manner so that any kind of unpleasant situation can be avoided       

 

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